Bright Decision Dinner

Customer retention & expansion as a growth strategy

Many organizations invest heavily in acquisition, while the real growth acceleration is in better leveraging existing customers. Yet ownership remains fragmented. Marketing focuses on campaigns, sales on new deals and service on satisfaction. The result is a missed opportunity for structural growth.

During this Decision Dinner we will discuss one central question: how to organize customer growth as a strategic spearhead within your commercial operation.

What can you expect from the Decision Dinner?

A carefully selected table with like-minded people who have the same growth issues.

A high-quality setting with dinner that provides space for open conversation, connection and depth.

A strategic session on how to get from new customer to successful adoption, customer value and structural expansion.

AI, data and technology as leverage: how to spot opportunities and churn earlier and translate them into actions

Bright Decision Dinner

Customer retention & expansion as a growth strategy

Tuesday, March 31, at 4 p.m.

The Decision Dinner is organized in collaboration with:

Agenda

Which topics are covered?

Customer retention and expansion are not separate optimizations, but touch your commercial strategy, your data model and the collaboration between teams. That's why during this dinner we look beyond campaigns and tooling. We will zoom in on the issues that are currently occupying management: where do you organize ownership, how do you manage customer value and how do you make expansion predictable instead of incidental?

From customer data to expansion action

How do you identify growth signals in your customer base and translate them into concrete upsell and cross-sell opportunities?

Technology as an enabler for customer growth

What role does your tech stack (automation, AI, and data) play in scaling your retention and expansion strategy?

AI as a lever for customer growth

How do you use AI to predict churn, identify next best actions and prioritize commercial opportunities without it remaining a loose tool?

From reactive to proactive expansion strategy

How do you build structural playbooks for growth within your customer base instead of taking ad hoc opportunities?

From onboarding to sustainable adoption

What playbooks do you deploy per customer journey stage to ensure that customers actually start using your product and continue to get value?

Who is this session for?

The Decision Dinner is a roundtable for up to 20 to 30 decision makers from medium to large organizations and ambitious scale-ups. Attendees are MT members and C-level executives who set the course, give direction to the commercial strategy or are responsible for scaling up the organization.

The subsequent dinner with a good glass of wine is an essential part of the concept. Not as a prerequisite, but as a setting that allows for openness, confidentiality and equality.

Are you someone who wants to actively contribute to the conversation and share practical experiences with peers? Then register now for the Decision Dinner

Claim your spot

The location

Hotel De Echoput, Apeldoorn

The Decision Dinner will take place at Hotel De Echoput, an iconic location on the Veluwe with a rich history in gastronomy and hospitality. For over 70 years, De Echoput has been known for its refined cuisine and focus on game and wine. A place where attention, quality and substance come together.

The quiet location in the middle of nature provides distance from the daily hectic. No office environment, no noise, but space to have the conversation with full attention. The combination of culinary excellence and a stylish, understated setting makes this an environment that suits strategic conversations.

The location is easily accessible and offers ample on-site parking. So you literally step out of the hustle and bustle and into an environment that invites reflection and sharp decision making.