Last updated: 26/6/2024
2 min

Bright Digital and BrixCRM form powerful alliance

Robin van Tilburg

BrixCRM has joined the expanding HubSpot powerhouse of Bright Digital. Both companies see opportunities to strengthen each other and aim to offer even more expertise to their clients with a combined team of over 100 professionals. After the recent merger with Vet Digital, the collaboration with BrixCRM bolsters the strategy of building the leading European HubSpot partner. The growth strategy is supported by investment firm DELTA Equity Partners.

About BrixCRM

Founded by Edwin Siebum in 2005, BrixCRM is the leading CRM specialist in the Netherlands, with offices in Almelo, Eindhoven, and Amsterdam. With a team of over 30 professionals, they assist organizations in building sustainable customer relationships. BrixCRM specializes in HubSpot, SugarCRM, and custom integrations. They also developed proprietary software called Traffix, which integrates HubSpot with other software suites. BrixCRM serves clients in the Netherlands and across Europe in industries such as Industry, Transport & Logistics, Trade, Services, Agriculture, Government, and Non-Profit.


About Bright Digital

Bright Digital was established in 2016 by founders Lambert van Asselt and Johan Lammers, specializing in HubSpot, the all-in-one CRM platform for Sales, Marketing, and Service. Thanks to the recent merger with Vet Digital, Bright Digital has grown into the largest full-service HubSpot partner in the Benelux, with over 75 professionals and three offices in the Netherlands, as well as an office in Copenhagen. Bright Digital provides services in HubSpot consultancy, CRM development, website development, and digital marketing.

HubSpot CRM

Originating from the United States, HubSpot is rapidly gaining ground over other well-known CRM providers. Due to the growing market demand and strategy to serve larger clients, HubSpot is seeking large partners with significant capacity and expertise in every region. The market is currently highly fragmented with many smaller partners. This ongoing consolidation is a development that HubSpot fully supports, creating opportunities for growing HubSpot partners.

Edwin Siebum of BrixCRM stated, 'Bright and BrixCRM are the perfect match for our employees and clients. Our expertise in achieving a 360-degree customer view through integration within an often fragmented IT landscape, combined with CRM and marketing expertise, serves as a catalyst for our joint clients.'

Lambert van Asselt, founder of Bright Digital, added, 'We consider BrixCRM one of the best entities in the CRM world. It has long been our desire to strengthen our group with a true CRM specialist possessing deep expertise to flawlessly manage large implementations and complex challenges for major clients. We are very pleased to have BrixCRM on board and look forward to a successful collaboration.'

For inquiries regarding this press release, please contact Lambert van Asselt at +31622476868 or