Effective growth strategy

Wouter overlegt met een klant over groeistrategie

To realise the growth you want to achieve, you need a plan. We're happy to help you explore the options in terms of tools, alignment, buyer personas and journeys, content and/or campaigns.

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Wouter overlegt met een klant over groeistrategie

Invest in a strategy that works

Everything starts with getting to know your target audience. Discover what your ideal customer looks like and how to approach them. Digital marketing is a means to help you do so, and not an end in itself. Reach out to your target audience at just the right time, using content they were waiting for, via a channel that suits them.

Increase your brand recognition
Serve your target audience in a way that suits them
Make effective use of your budget
Consultant in overleg groeistrategie

The six elements of a kick-ass growth strategy

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Buyer personas

Create an image of your ideal customer on the basis of specific research and logical assumptions. What's on the minds of your target audience? What problem are they trying to solve? How do your customers prefer to be approached? In other words: who are you looking to reach out to?

Create an image of your ideal customer on the basis of specific research and logical assumptions. What's on the minds of your target audience? What problem are they trying to solve? How do your customers prefer to be approached? In other words: who are you looking to reach out to?

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Buyer journey

What do the contact points between leads and your brand look like? What steps do your buyers go through before they turn into satisfied customers? What do you offer them when? And is there a better way to do so?

What do the contact points between leads and your brand look like? What steps do your buyers go through before they turn into satisfied customers? What do you offer them when? And is there a better way to do so?

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SEO strategy

Advertising costs money. Ideally, you want to be found organically by people who are specifically on the lookout for your product or service. By using the same terms as your target audience and by making your website as accessible as possible, you'll automatically start attracting relevant leads.

Advertising costs money. Ideally, you want to be found organically by people who are specifically on the lookout for your product or service. By using the same terms as your target audience and by making your website as accessible as possible, you'll automatically start attracting relevant leads.

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Content strategy

What kind of amazing content will you be unleashing on your leads? Are you thinking blogs, whitepapers or interactive videos? Take a close look at your buyer personas and the buyer journey to discover what your leads need, and when.

What kind of amazing content will you be unleashing on your leads? Are you thinking blogs, whitepapers or interactive videos? Take a close look at your buyer personas and the buyer journey to discover what your leads need, and when.

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Campaign strategy

How will you be driving your content? Does your target audience hang out on Pinterest or LinkedIn? And how do you get your leads to share their email address, so you can nurture them into enthusiastic fans?

How will you be driving your content? Does your target audience hang out on Pinterest or LinkedIn? And how do you get your leads to share their email address, so you can nurture them into enthusiastic fans?

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Marketing & sales alignment

Make sure your teams all speak the same language. Using the same terminology at all levels of your organisation is essential. When is a lead hot enough to be passed on to sales? And what has your marketing team achieved up to that point?

Make sure your teams all speak the same language. Using the same terminology at all levels of your organisation is essential. When is a lead hot enough to be passed on to sales? And what has your marketing team achieved up to that point?

A solid foundation for explosive growth

Deciding where exactly to start can soon leave you feeling overwhelmed. After all, you don't want to stick your entire marketing budget in an area than might not produce a great ROI. There's no need to panic, though: we're more than happy to help you devise the exact strategy that will help your business achieve exponential growth.

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Elisabeth Schmoutziguer, CMO at Studytube

Experience in business — and in tools

"HubSpot is a marketing and sales platform that's relatively simple to use. The key to success lies in translating your business objectives and processes into the tool, generating high-quality data and nurturing confidence among your sales and marketing staff. That golden combination is exactly what Bright offered. Together with Bright, we raised the utility of this platform to the next level — all with our growth strategy in mind."

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Eager to see where we can help your business grow?

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