The six elements of a kick-ass growth strategy
Create an image of your ideal customer on the basis of specific research and logical assumptions. What's on the minds of your target audience? What problem are they trying to solve? How do your customers prefer to be approached? In other words: who are you looking to reach out to?
Create an image of your ideal customer on the basis of specific research and logical assumptions. What's on the minds of your target audience? What problem are they trying to solve? How do your customers prefer to be approached? In other words: who are you looking to reach out to?
What do the contact points between leads and your brand look like? What steps do your buyers go through before they turn into satisfied customers? What do you offer them when? And is there a better way to do so?
What do the contact points between leads and your brand look like? What steps do your buyers go through before they turn into satisfied customers? What do you offer them when? And is there a better way to do so?
Advertising costs money. Ideally, you want to be found organically by people who are specifically on the lookout for your product or service. By using the same terms as your target audience and by making your website as accessible as possible, you'll automatically start attracting relevant leads.
Advertising costs money. Ideally, you want to be found organically by people who are specifically on the lookout for your product or service. By using the same terms as your target audience and by making your website as accessible as possible, you'll automatically start attracting relevant leads.
What kind of amazing content will you be unleashing on your leads? Are you thinking blogs, whitepapers or interactive videos? Take a close look at your buyer personas and the buyer journey to discover what your leads need, and when.
What kind of amazing content will you be unleashing on your leads? Are you thinking blogs, whitepapers or interactive videos? Take a close look at your buyer personas and the buyer journey to discover what your leads need, and when.
How will you be driving your content? Does your target audience hang out on Pinterest or LinkedIn? And how do you get your leads to share their email address, so you can nurture them into enthusiastic fans?
How will you be driving your content? Does your target audience hang out on Pinterest or LinkedIn? And how do you get your leads to share their email address, so you can nurture them into enthusiastic fans?
Make sure your teams all speak the same language. Using the same terminology at all levels of your organisation is essential. When is a lead hot enough to be passed on to sales? And what has your marketing team achieved up to that point?
Make sure your teams all speak the same language. Using the same terminology at all levels of your organisation is essential. When is a lead hot enough to be passed on to sales? And what has your marketing team achieved up to that point?
HubSpot Elite partner
Bright as full-service HubSpot partner
Bright Digital is one of the largest HubSpot Elite Partners worldwide and helps ambitious companies accelerate their growth. As a strategic and technology partner, we combine insight, data, and technology to streamline commercial processes and achieve sustainable growth.
Our 150+ consultants and specialists work daily with marketing and sales teams on growth strategies that truly make a difference. We advise on how to use technology to achieve business goals and ensure that plans don't remain on paper but actually come to life within the organization.
Accreditations
Officially HubSpot Accredited
At Bright Digital, quality comes first. We are therefore constantly developing the knowledge in our teams. We regularly have this knowledge tested by HubSpot in the form of HubSpot Certificates and HubSpot Accreditations. An Accreditation is a formal recognition from HubSpot that indicates that an organization or team has proven experience and has carried out successful projects in a certain area. Bright Digital has the following HubSpot Accreditations:
