---
title: Getting more out of HubSpot CRM | Bright Digital, HubSpot Powerhouse
description: Improve your sales results with HubSpot CRM. Get a handle on your pipeline, automate follow-up, and collaborate smarter with marketing. For B2B sales who want to grow without noise.
image: https://www.brightdigital.com/hubfs/Sfeer_Fenna_NMG_HubSpot-blog-image.webp
---
[ Services ](###)
[
HUBSPOT SERVICES
](###) [HubSpot implementation
](https://www.brightdigital.com/en/hubspot-consultancy/onboarding) [HubSpot automation
](https://www.brightdigital.com/en/hubspot-consultancy/automation) [HubSpot integrations
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[Growth strategy
](https://www.brightdigital.com/en/marketing-sales/growth-strategy) [Digital marketing
](https://www.brightdigital.com/en/marketing-sales/digital-marketing) [Marketing automation
](https://www.brightdigital.com/en/marketing-sales/marketing-automation) [Content & design
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[HubSpot websites
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](https://www.brightdigital.com/en/hubspot-development/custom-modules-templates) [Membership portals
](https://www.brightdigital.com/en/hubspot-websites-and-portals/membership-portal) [Growth-driven design
](https://www.brightdigital.com/en/hubspot-development/growth-driven-design)
[
###### Portal review
## Get the most out of your HubSpot licence
Free portal review
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[
###### HubSpot
## Get the most out of your HubSpot license
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Let us inspire you
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[
###### HubSpot
## Get the most out of your HubSpot license
Free portal review
](https://www.brightdigital.com/en/hubspot/portal-review)
[ HubSpot ](https://www.brightdigital.com/en/hubspot)
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[ Services ](###)
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HUBSPOT SERVICES
](###) [HubSpot implementation
](https://www.brightdigital.com/en/hubspot-consultancy/onboarding) [HubSpot automation
](https://www.brightdigital.com/en/hubspot-consultancy/automation) [HubSpot integrations
](https://www.brightdigital.com/en/hubspot-development/integrations) [HubSpot customization
](https://www.brightdigital.com/en/hubspot-development/crm-customization) [HubSpot training & adoption
](https://www.brightdigital.com/en/hubspot-consultancy/training-adoption)
GROWTH SERTVICES
[Growth strategy
](https://www.brightdigital.com/en/marketing-sales/growth-strategy) [Digital marketing
](https://www.brightdigital.com/en/marketing-sales/digital-marketing) [Marketing automation
](https://www.brightdigital.com/en/marketing-sales/marketing-automation) [Content & design
](https://www.brightdigital.com/en/marketing-sales/content-design) [AI services
](https://www.brightdigital.com/en/ai-services)
WEBSITE SERVICES
[HubSpot websites
](https://www.brightdigital.com/en/hubspot-development/websites) [Modules & templates
](https://www.brightdigital.com/en/hubspot-development/custom-modules-templates) [Membership portals
](https://www.brightdigital.com/en/hubspot-websites-and-portals/membership-portal) [Growth-driven design
](https://www.brightdigital.com/en/hubspot-development/growth-driven-design)
[
###### Portal review
## Get the most out of your HubSpot licence
Free portal review
](https://www.brightdigital.com/en/hubspot/portal-review)
[ Cases ](https://www.brightdigital.com/en/cases)
[ Industries ](https://www.brightdigital.com/en/industries)
Bright
Welcome to Bright
[About us
](https://www.brightdigital.com/en/about-us) [Team
](https://www.brightdigital.com/en/team) [Contact
](https://www.brightdigital.com/en/contact)
HubSpot Elite Partner
[HubSpot partner
](https://www.brightdigital.com/en/hubspot/hubspot-partner) [Awards
](https://www.brightdigital.com/en/awards)
[
###### HubSpot
## Get the most out of your HubSpot license
Free protal review
](https://www.brightdigital.com/en/hubspot/portal-review)
[ Insights ](###)
[
Let us inspire you
](###) [Blog
](https://www.brightdigital.com/en/blog) [HubSpot videos
](https://www.brightdigital.com/en/hubspot-videos) [Knowledge center
](https://www.brightdigital.com/en/knowledge-center)
[
###### HubSpot
## Get the most out of your HubSpot license
Free portal review
](https://www.brightdigital.com/en/hubspot/portal-review)
[ HubSpot ](https://www.brightdigital.com/en/hubspot)
[ ](https://www.brightdigital.com/nl/meer-uit-hubspot-crm-halen-voor-sales)
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HUBSPOT SERVICES
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[HubSpot implementation
](https://www.brightdigital.com/en/hubspot-consultancy/onboarding)
[HubSpot automation
](https://www.brightdigital.com/en/hubspot-consultancy/automation)
[HubSpot integrations
](https://www.brightdigital.com/en/hubspot-development/integrations)
[HubSpot customization
](https://www.brightdigital.com/en/hubspot-development/crm-customization)
[HubSpot training & adoption
](https://www.brightdigital.com/en/hubspot-consultancy/training-adoption)
GROWTH SERTVICES
[Growth strategy
](https://www.brightdigital.com/en/marketing-sales/growth-strategy)
[Digital marketing
](https://www.brightdigital.com/en/marketing-sales/digital-marketing)
[Marketing automation
](https://www.brightdigital.com/en/marketing-sales/marketing-automation)
[Content & design
](https://www.brightdigital.com/en/marketing-sales/content-design)
[AI services
](https://www.brightdigital.com/en/ai-services)
WEBSITE SERVICES
[HubSpot websites
](https://www.brightdigital.com/en/hubspot-development/websites)
[Modules & templates
](https://www.brightdigital.com/en/hubspot-development/custom-modules-templates)
[Membership portals
](https://www.brightdigital.com/en/hubspot-websites-and-portals/membership-portal)
[Growth-driven design
](https://www.brightdigital.com/en/hubspot-development/growth-driven-design)
[ Cases ](https://www.brightdigital.com/en/cases)
[ Industries ](https://www.brightdigital.com/en/industries)
Bright
Welcome to Bright
[About us
](https://www.brightdigital.com/en/about-us)
[Team
](https://www.brightdigital.com/en/team)
[Contact
](https://www.brightdigital.com/en/contact)
HubSpot Elite Partner
[HubSpot partner
](https://www.brightdigital.com/en/hubspot/hubspot-partner)
[Awards
](https://www.brightdigital.com/en/awards)
Insights
[
Let us inspire you
](###)
[Blog
](https://www.brightdigital.com/en/blog)
[HubSpot videos
](https://www.brightdigital.com/en/hubspot-videos)
[Knowledge center
](https://www.brightdigital.com/en/knowledge-center)
[ HubSpot ](https://www.brightdigital.com/en/hubspot)
[
###### Portal review
## Get the most out of your HubSpot licence
Free portal review
](https://www.brightdigital.com/en/hubspot/portal-review)
[ ](https://www.brightdigital.com/nl/meer-uit-hubspot-crm-halen-voor-sales)
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Optimizing HubSpot CRM
# Getting more out of HubSpot CRM for sales
 
HubSpot CRM is built for modern sales, but many teams use only the basics. That leads to inefficiency, missed deals and poor collaboration with marketing. Time to change that.
Let's talk!
[ Let's talk! ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJc6Ksg13mTbM5Olei934jtX60vVuySL%2F64id5VPkp4l7F64MKcXCXUiwkHdn%2Bls6TEYCfJhEl%2FnTt84ugwW8SL2JhRo96%2BjPjSZSg01uVv3gR8eI8K4hfjB9ikYrFjeCNiD2DVPkRh%2BvhrUVvc0MeGhgNiyJE3HA0J1b1I%2FoWKg5tLypb%2FtT06TOjew%2Fp10g%3D%3D&portalId=248909)
 
## Common challenges in the HubSpot CRM
Even sales teams that work in HubSpot on a daily basis are far from exploiting its full potential. From a cluttered pipeline to missed follow-ups. These are the most common obstacles inhibiting sales results.
No grip on the sales pipeline
Many sales teams have pipelines that are not up-to-date, incomplete or cluttered. This makes it difficult to create accurate forecasts or identify bottlenecks in the sales process. Without clear stages and active follow-up, the focus on the right deals gets lost quickly.
Sales automation continues to lag
Many sales teams do use HubSpot for registration, but hardly use its automation capabilities. Think automatic task assignment, personalized follow-up emails or signals on buying intent. Without automation, a lot of manual work remains, leads are followed up more slowly and the team misses opportunities to sell faster and smarter.
HubSpot is not used as a work tool
Many sales professionals still see HubSpot as a reporting tool rather than a working tool. Notes are not captured properly, tasks are not tracked and important data is in loose documents or emails. This causes delays and ambiguity in the sales process.
Poor collaboration with marketing
Marketing and sales work together in theory, but in practice clear agreements on MQLs, SQLs and lead scoring are lacking. This creates noise in the transfer of leads and good opportunities are missed or not followed up properly.
Inadequate follow-up on leads
Leads are generated by marketing, but often go "cold" because follow-ups are late or inconsistent. Without a smart follow-up strategy or automation, opportunities are missed, especially in complex B2B processes where timing and relevance are crucial.
## How we help you get the most out of HubSpot
Automatic follow-up flows
No more manual follow-up: we build automations for reminders, task assignment and lead alerts.
No more manual follow-up: we build automations for reminders, task assignment and lead alerts.
CRM optimization and training
We make sure your CRM is smartly set up: clear, logical and tailored to your sales process.
We make sure your CRM is smartly set up: clear, logical and tailored to your sales process.
Deal management and pipeline analysis
We set up your deal stages logically, link them to dashboards and identify where leads are stuck.
We set up your deal stages logically, link them to dashboards and identify where leads are stuck.
Alignment with marketing data
Sales gains insight into what content a lead has viewed and which campaigns he has interacted with.
Sales gains insight into what content a lead has viewed and which campaigns he has interacted with.
Integration with tools
We link HubSpot to your other tools such as LinkedIn Sales Navigator, Slack or your ERP system.
We link HubSpot to your other tools such as LinkedIn Sales Navigator, Slack or your ERP system.
Plan a call
[ Plan a call ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKR1Sxi90Wbfr7KQXWJxkdbj%2FqAkUK3m1BOVA8HNGcSLiPYVFlrlHnATpnmCco9Amu2plGtCvrhqORFROF2tdsNq8k1Gq7TJTihqEhHOwNONEd3Edi%2BLBWrylcf1GpW%2BflpwKYxrXsPZYGx%2Bm4hGN5HvmHaM9ySzEiT5p2smR5c4hNfUflbYH4ZRXPh2XjQEQ%3D%3D&portalId=248909)
## No. 1 Full-Service HubSpot Partner
Bright Digital is the number one full-service partner for business service providers who want to grow faster with HubSpot. As a HubSpot Powerhouse, we build personally curated digital growth paths that contribute daily to clients' resilience, advantage and profitable growth.
#### More results with HubSpot
Our specialists effectively integrate new technologies and systems into existing business processes - all within HubSpot. That way, your employees provide customers with a seamless experience, resulting in satisfaction and loyalty.
##### What is Bright's added value as a HubSpot partner?
- Knowledge & experience in the industry
- Full-service client teams focused on technology, data, design and digital marketing
- Strategically & tactically experienced consultants
- Support in execution: content & design, digital marketing, (web) development
- Specialist in optimization of commercial processes
- Harnessing the full potential of HubSpot
- Increase knowledge of your team
## Officially accredited by HubSpot
At Bright Digital, quality is paramount. We are therefore constantly developing the knowledge in our teams. We regularly have this knowledge tested by HubSpot in the form of HubSpot Certificates and HubSpot Accreditations.An Accreditation is a formal recognition from HubSpot indicating that an organization or team has proven experience and has completed successful projects in a particular area. Bright Digital has the following HubSpot accreditations:
"We hooked up Bright Digital to implement HubSpot to properly set up our marketing & sales process. Together we first mapped the whole process and then implemented it in HubSpot. Very nice cooperation with Elles and the rest of team Bright!"
Manon van de Molengraft - marketing manager
WELDER
Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented.
Christian Gramkow - Lead CRM
Printingdeal.com
"HubSpot has been successfully implemented. Bright has a lot of knowledge and provided us with the necessary support and advice during this implementation. Since the implementation, we have been taking monthly support hours so that we can gain more knowledge about the HubSpot system ourselves and also set up campaigns ourselves."
Lianne van Leeuwen
Marketer - Nature's Pride
I started working with Bright this year on a number of important projects. So far, I'm very happy with the collaboration. They have been able to answer all HubSpot questions and solve all the issues I raised. I particularly appreciate their proactivity and going the extra mile in terms of suggesting improvements that go beyond the brief. In addition, they are all really nice people to work with, which is always a plus :)
Alex Vikner - Product Owner Websites & Marketing Ops
EVBox
What our customers say about us
## How we get more out of HubSpot for you
[ 
Stijging van 115% in top 3 positities in 1 jaar
Read more
](https://www.brightdigital.com/nl/cases/marketing-services/seo-mattador) [ 
Hogere display-advertentieresultaten dankzij koppeling met HubSpot CRM
Read more
](https://www.brightdigital.com/nl/cases/marketing-services/bronkhorst) [ 
In 6 landen 550.000 veehouders bereikt en 65% meer leads
Read more
](https://www.brightdigital.com/nl/cases/marketing-services/phibro)
[Show all Marketing Hub cases ](https://www.brightdigital.com/nl/cases?category=hubspot_onboarding)
## Want to get more out of HubSpot in your business?
Schedule a meeting with our experts to discuss your options. Together, we'll make HubSpot a powerful tool that grows your business.
Make an appointment
[ Schedule an appointment ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJXXr%2B3hM2ZkxSpyMDQNWt0iSuPvM9m1%2B1RPWM3bWZpJ2bFm%2FxV23e%2BuY7arV2QLyNiPO68G7QNt9S4XOY6T3v4capnbKwG7ggnRf7BcL6lenqr8DcwMumBZjqdh25hP0ZKpMoQvF2lpKd4HnzZgl8DRns4h612y8fBgamM9G%2BAiehMHUm9jZO5yEiEZiSKLg%3D%3D&portalId=248909)
Or send us a message
[Chat with us
](https://www.brightdigital.com/en/getting-more-out-of-hubspot-crm#hs-chat-open) [info@brightdigital.com
](mailto:info@brightdigital.com)
##### Bright Digital is the go-to partner for companies looking to accelerate growth with HubSpot.
#### HubSpot services
[HubSpot implementation ](https://www.brightdigital.com/en/hubspot-consultancy/onboarding)
[HubSpot CRM customization ](https://www.brightdigital.com/en/hubspot-development/crm-customization)
[HubSpot integration ](https://www.brightdigital.com/en/hubspot-development/integrations)
#### Growth services
[Marketing & sales services ](https://www.brightdigital.com/en/marketing-sales)
[Growth strategy ](https://www.brightdigital.com/en/marketing-sales/growth-strategy)
[Websites & portals ](https://www.brightdigital.com/en/hubspot-websites-and-portals)
#### Bright Digital
[About us ](https://www.brightdigital.com/en/about-us)
[HubSpot partner ](https://www.brightdigital.com/en/hubspot/hubspot-partner)
[Contact ](https://www.brightdigital.com/en/contact)
[Team ](https://www.brightdigital.com/en/team)
#### Insights
[Blog ](https://www.brightdigital.com/en/blog)
[HubSpot videos ](https://www.brightdigital.com/nl/video)
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