Getting more out of HubSpot CRM for sales

HubSpot CRM is built for modern sales, but many teams use only the basics. That leads to inefficiency, missed deals and poor collaboration with marketing. Time to change that.

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No grip on the sales pipeline

Many sales teams have pipelines that are not up-to-date, incomplete or cluttered. This makes it difficult to create accurate forecasts or identify bottlenecks in the sales process. Without clear stages and active follow-up, the focus on the right deals gets lost quickly.

Sales automation continues to lag

Many sales teams do use HubSpot for registration, but hardly use its automation capabilities. Think automatic task assignment, personalized follow-up emails or signals on buying intent. Without automation, a lot of manual work remains, leads are followed up more slowly and the team misses opportunities to sell faster and smarter.

HubSpot is not used as a work tool

Many sales professionals still see HubSpot as a reporting tool rather than a working tool. Notes are not captured properly, tasks are not tracked and important data is in loose documents or emails. This causes delays and ambiguity in the sales process.

Poor collaboration with marketing

Marketing and sales work together in theory, but in practice clear agreements on MQLs, SQLs and lead scoring are lacking. This creates noise in the transfer of leads and good opportunities are missed or not followed up properly.

Inadequate follow-up on leads

Leads are generated by marketing, but often go "cold" because follow-ups are late or inconsistent. Without a smart follow-up strategy or automation, opportunities are missed, especially in complex B2B processes where timing and relevance are crucial.

How we help you get the most out of HubSpot

Automatic follow-up flows

No more manual follow-up: we build automations for reminders, task assignment and lead alerts.

CRM optimization and training

We make sure your CRM is smartly set up: clear, logical and tailored to your sales process.

Deal management and pipeline analysis

We set up your deal stages logically, link them to dashboards and identify where leads are stuck.

Alignment with marketing data

Sales gains insight into what content a lead has viewed and which campaigns he has interacted with.

Integration with tools

We link HubSpot to your other tools such as LinkedIn Sales Navigator, Slack or your ERP system.

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No. 1 Full-Service HubSpot Partner

Bright Digital is the number one full-service partner for business service providers who want to grow faster with HubSpot. As a HubSpot Powerhouse, we build personally curated digital growth paths that contribute daily to clients' resilience, advantage and profitable growth.

More results with HubSpot

Our specialists effectively integrate new technologies and systems into existing business processes - all within HubSpot. That way, your employees provide customers with a seamless experience, resulting in satisfaction and loyalty.

What is Bright's added value as a HubSpot partner?

Knowledge & experience in the industry
Full-service client teams focused on technology, data, design and digital marketing
Strategically & tactically experienced consultants
Support in execution: content & design, digital marketing, (web) development
Specialist in optimization of commercial processes
Harnessing the full potential of HubSpot
Increase knowledge of your team

Officially accredited by HubSpot

At Bright Digital, quality is paramount. We are therefore constantly developing the knowledge in our teams. We regularly have this knowledge tested by HubSpot in the form of HubSpot Certificates and HubSpot Accreditations.An Accreditation is a formal recognition from HubSpot indicating that an organization or team has proven experience and has completed successful projects in a particular area. Bright Digital has the following HubSpot accreditations:

"We hooked up Bright Digital to implement HubSpot to properly set up our marketing & sales process. Together we first mapped the whole process and then implemented it in HubSpot. Very nice cooperation with Elles and the rest of team Bright!"

Manon van de Molengraft - marketing manager

WELDER

Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented.

Christian Gramkow - Lead CRM

Printingdeal.com

"HubSpot has been successfully implemented. Bright has a lot of knowledge and provided us with the necessary support and advice during this implementation. Since the implementation, we have been taking monthly support hours so that we can gain more knowledge about the HubSpot system ourselves and also set up campaigns ourselves."

Lianne van Leeuwen

Marketer - Nature's Pride

I started working with Bright this year on a number of important projects. So far, I'm very happy with the collaboration. They have been able to answer all HubSpot questions and solve all the issues I raised. I particularly appreciate their proactivity and going the extra mile in terms of suggesting improvements that go beyond the brief. In addition, they are all really nice people to work with, which is always a plus :)

Alex Vikner - Product Owner Websites & Marketing Ops

EVBox

What our customers say about us