Go for efficiency in website design
Break out in a cold sweat whenever someone mentions developing a new website? You're not the only one! Months and months of preparation, planning, content audits, card-sort sessions, wireframing and frustrations about the budget and scope. And that's before we mention the heavy impact this has on the availability of your team and the organisation as a whole.
What exactly the impact will be on your business of this time-consuming job will always be guesswork to some extent. On top of that, technology is developing at such a rapid pace that by the time your website is online, it might already be outdated.
Growth-driven design (GDD) allows you to tackle these issues and develop the website you need right now, smartly and quickly. GDD is a strategic and data-driven approach in which you continuously develop your website in small, manageable steps. In other words, your website isn't 'done' once you put it online; instead, you keep monitoring and optimising it all the time.
A smart approach in 3 stages
During this initial phase, we analyse your current website and statistics, the market, your SEO performance, buyer personas and buyer journey. Together, we set objectives, determine conversions and draw up a wishlist for your new website.
During this initial phase, we analyse your current website and statistics, the market, your SEO performance, buyer personas and buyer journey. Together, we set objectives, determine conversions and draw up a wishlist for your new website.
We design and develop a launchpad website: the initial version of your new website to go live. During development of this launchpad, the focus lies on the minimum you need to get your website to function properly in a way that is relevant to your target audience. Maximum impact with minimum effort.
We design and develop a launchpad website: the initial version of your new website to go live. During development of this launchpad, the focus lies on the minimum you need to get your website to function properly in a way that is relevant to your target audience. Maximum impact with minimum effort.
Your launchpad is online, and now you can start gathering data. We use information from A/B testing, heatmaps, click tracking and traffic analytics to keep tweaking and optimising your website. Conversion paths, design elements, the navigation structure, landing pages and content: you can fine-tune them all with the best possible user experience in mind.
Your launchpad is online, and now you can start gathering data. We use information from A/B testing, heatmaps, click tracking and traffic analytics to keep tweaking and optimising your website. Conversion paths, design elements, the navigation structure, landing pages and content: you can fine-tune them all with the best possible user experience in mind.
Bright mainly develops websites for businesses with a clear strategy for growth, laid down in a growth plan. To these businesses, a website serves a way to reach out to potential and existing customers. If your business hasn't drawn up a growth plan yet, we can help you do so.
FACTS AND FIGURES
The power of growth-driven design
Research by HubSpot into digital agencies that use the GDD method versus traditional methods has shown that growth-driven design really does pay off. After six months, there was a 16.9% rise in leads and an 11.2% rise in turnover in cases where growth-driven design was used. A launchpad goes live following an average of 60 days, and the investment required is lower than for traditional methods.
Generate higher returns through your website
One way of looking at your website is as a living organism. Just as your business keeps changing and growing, your website should keep changing and growing too. Here at Bright, we use growth-driven design on projects for our customers, but we apply it to our own website too. By doing so, we're able to minimise any risk, we learn how to improve on a continuous basis, and we make the most of our marketing and sales efforts.
Want to generate higher returns through your website? Simply discuss your project with one of our experts: we're happy to help you figure out how to achieve your objectives, whether for growth or otherwise.
Mooie multi-site en goede support
"Quoratio Group was looking for a partner who could support us with a website that properly brings together our multiple disciplines all at once, who follows our inbound principles and who has knowledge of HubSpot CMS. We found that partner in Bright!"
