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HubSpot development
Programmable email

HubSpot programmable email

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HubSpot's programmable email enables you to get the most out of your marketing emails. Using coded logic, we're able to display only the exact content your contacts are expecting at that time.

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HubSpot development
Programmable email

HubSpot programmable email

HubSpot's programmable email enables you to get the most out of your marketing emails. Using coded logic, we're able to display only the exact content your contacts are expecting at that time.

Maak een afspraak
2024_Sfeer_Rutger_Nelleke_Robin_Andreea_presentation

Programmable email

In the summer of 2021, HubSpot launched its programmable email beta. This beta enables us to develop custom modules for emails using complex logic. On top of that, we can also retrieve CRM, CMS and HubDB data and display it in a HubSpot email. That way, you can rest assured you're always sending the right information to the right person at the right time.

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Programmable email

Complex logic

Using code combined with the information we already hold on a contact, we can display bespoke content in all emails sent through HubSpot.

If a visitor has previously told you on a form that they are interested in content or a product in a specific category, we can use a custom module to retrieve and display the exact information to match the interests of your HubSpot contacts. 

That way, there's no longer any need to send multiple marketing emails based on segmented lists; instead, you can just send a single email, the content of which is tailored to the recipient.

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Programmable email

All types of data available

Whether you're looking to show data from your CRM, CMS or HubDB in your email, it's all possible using programmable email. 

Want to send information to a contact about a deal or another associated object? With a custom module, it's easy to retrieve that information and display it exactly as you envisaged. Examples include related products based on the interests of your contact, or a great-looking table with the line items from a deal.

CMS data is also available in these modules. That way, you can easily send out the latest blog posts from the last 30 days, or retrieve information from HubDB and filter it based on a contact property to only show relevant content in your email.

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Accreditaties

Officially HubSpot Accredited

At Bright Digital, quality comes first. We are therefore constantly developing the knowledge in our teams. We regularly have this knowledge tested by HubSpot in the form of HubSpot Certificates and HubSpot Accreditations. An Accreditation is a formal recognition from HubSpot that indicates that an organization or team has proven experience and has carried out successful projects in a certain area. Bright Digital has the following HubSpot Accreditations:

Check our accreditations
“Their process for our website redesign was very structured and clear, which gave me peace of mind. Especially because every mockup design was spot on. Bright really listened to our needs and delivered a great looking website with easy to use modules. The final product looks completely new, yet it exactly fits our brand identity. Thanks!”
Dook de Vries, Nmbrs
Financial services
"The experts' knowledge and expertise have allowed us to get much more out of HubSpot than we previously knew. They've also created beautiful new web pages based on the branding. We appreciate Bright's approach: practical, sharp, attention to detail, and simply fun to work with!"
Anouk Minnes, Great Place To Work
Business services
"We had a great experience working with Vet and now Bright Digital. They assisted us in improving our CRM processes, aligning our sales and marketing objectives, and supporting us through a smooth website migration. Their in-depth knowledge of HubSpot was invaluable in optimizing our workflows, increasing efficiency, and ensuring better information flow and collaboration across departments. From start to finish, their team was professional, responsive, and dedicated to delivering high-quality results. I would highly recommend working with them to any business looking to streamline operations and get the most out of HubSpot!"
Antonia Dobreva, Amflow
E-bikes
"In our search for a HubSpot partner who could also handle the design of our new website, we found Bright. We were immediately impressed with the Bright team, the process went smoothly, and we experienced excellent project management throughout, all of which was pleasant. Above all, we are very happy with the final result (our new website), which marks the start of a future collaboration with Bright."
Sandra Somford, JASA Packaging Solutions
Manufacturing
“Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented.”
Christian Gramkow, Drukwerkdeal.nl
E-commerce
“Reliable, fast turnaround speeds and great listeners. We've migrated the Sales & Marketing teams away from a Microsoft platform. Although we're just at version one, it's already a much better experience overall. Bright Digital helped us map our requirements and implement processes, migrated data from our old system, built a coexistence with our finance and ERP environment, and onboarded the team. The process was smooth, fast, and enjoyable. Highly recommended.”
Sander van Dijk, Wajer
Yacht building and water sports

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