In the summer of 2021, HubSpot launched its programmable email beta. This beta enables us to develop custom modules for emails using complex logic. On top of that, we can also retrieve CRM, CMS and HubDB data and display it in a HubSpot email. That way, you can rest assured you're always sending the right information to the right person at the right time.
Using code combined with the information we already hold on a contact, we can display bespoke content in all emails sent through HubSpot.
If a visitor has previously told you on a form that they are interested in content or a product in a specific category, we can use a custom module to retrieve and display the exact information to match the interests of your HubSpot contacts.
That way, there's no longer any need to send multiple marketing emails based on segmented lists; instead, you can just send a single email, the content of which is tailored to the recipient.
We help businesses grow the smart way using HubSpot
As your full-service partner, we're always happy to help you explore the objectives of your business, all the way from strategy to implementation. We take a close look at your tech stack, optimise your commercial processes and deliver an excellent customer experience across all touchpoints on the journey.
Full inbound service concept
"Following a meticulous selection process, we decided to go with Bright. The know-how and experience of the team, their full inbound service concept, creativity and retainer approach all strongly appealed to us. Together with Bright's multidisciplinary team, we've designed and developed a new website."