Off page SEO is an umbrella term for all SEO activities that take place outside your website. Unlike on page SEO, which is about optimizing your page, in this case it is about collecting links and increasing your authority.
Link building
Off page SEO is mainly about collecting inbound links. These are hyperlinks from one website to another website. The activity that causes you to obtain these links is called link building.
The reason it is important to collect hyperlinks to your Web site is that Google sees this as an important factor in determining the authority of your Web site. This is because if a page is linked to a lot, you could assume it is a good page.
Social media
In addition to link building, social media is often seen as an off page SEO activity. Because social media platforms use "no follow tags," links from social media posts do not directly affect the ranking of your pages.
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