CASE STUDY

Mansystems technically prepared for Inbound Marketing

For who

Mansystems (now CLEVR)

Expertise

Technical HubSpot onboarding

HubSpot referred Mansystems to Bright Digital. Mansystems' primary wish was a technical HubSpot onboarding, with the Mansystems website and HubSpot being linked and fully set up, including user training.

Furthermore, during the technical HubSpot onboarding, we redefined the Buyer Personas. Mansystems already had quite a lot of content on their website. A content audit was performed to identify whether the website had the right content for each buyer persona in each phase of the Customer Journey.

Mansystems was very eager to learn and wanted to know everything about Bright Digital’s Inbound method, so that it could continue by itself with the new knowledge acquired. The same energy is what Mansystems conveys to its customers, whom it trains in developing apps in low code.

Principles of the assignment

HubSpot onboarding

The website is built in HubSpot CMS, and its backend runs on HubSpot CRM. Bright Digital took care of the technical onboarding of the CRM and the HubSpot Marketing Hub for optimal automation of the lead generation process.

Content creation

Together with Mansystems, Bright Digital created better Buyer personas. After performing a content audit we could determine whether the right content was available for each buyer persona in each phase of the 'Customer Journey'.

HubSpot user training

Bright Digital provided several HubSpot user training courses at Mansystems. This enabled Mansystems to continue independently with a constant improvement of their Inbound Marketing activities.

Lead generation

With the help of Bright Digital, Mansystems was able to generate more leads by using HubSpot and by creating more content.

Build fully independent marketing campaigns in HubSpot

To help Mansystems get started after a successful HubSpot onboarding, a Content Mapping session helped determine our focus for the first marketing campaign. The focus for the campaign was Mansytems' workshop app-in-a-day, for which Bright Digital produced several blog articles and reference cases. Consequently, as of today, Mansystems functions completely on its own in its Inbound Marketing efforts.