New at HubSpot: the credit system for AI functionalities. What does this mean for you?

Since June 2025, HubSpot has been working with a new credit system for AI functionalities. This gives you more control over the use of powerful AI tools such as automated data enrichment, better insights and the new Customer Agent. But what does this mean specifically for your organization?

What is the credit system?

Instead of fixed monthly fees, you will receive a number of credits each month that you can use for specific AI functions. This flexibility helps you pay for exactly what you need. If you need more, you can purchase additional ones: it's up to you.

How it works.

Each month, depending on your license, you get a number of credits that you can deploy to use AI services within HubSpot.

These services are:

1. Breeze Intelligence

Breeze Intelligence automatically enriches your contact and company data with valuable information, such as company size, location, social profiles and more. This makes your marketing and sales much more effective. Moreover, a richer database also allows you to make better matches with companies that are not yet customers, but could be of interest to you.
Cost: 10 credits per enriched record.

1. Customer Agent

   The Customer Agent is an AI assistant that automatically answers customer questions via live chat or other channels. It learns from conversations and can even refer to knowledge base articles. Perfect for customer service outside office hours.
   Cost: 100 credits per conversation. (Until August 4, 2025, Customer Agent is free touse.)

2. Buyer intent
   Buyer intent allows you to use AI to identify and add to HubSpot the visitors on your website who match your target market when you think they're interesting, based on buying signals you configure. When companies visit certain pages, fall into your target market and show interest in your products and are not yet in your CRM, HubSpot highlights them additionally.
   Cost: 10 credits per record added

3. Smart properties

   Smart properties are special CRM fields that are filled based on'Data Enrichment'. You specify what type of property you need (text, dropdown, number, etc), based on which source within HubSpot it should be enriched, a prompt and the filling of the property is done by AI. For example, based on a domain name, you can have the market or services a company sells automatically populated by AI, and in turn use this in your reports, lists or workflows.
   Cost: 10 credits per enriched record
   
   

How do you keep track of your usage?

You can easily track the usage of your credits via Account & Billing > Usage & Limits in your HubSpot account. Are you running low on credits? Then you can easily purchase additional bundles.

What if you run out of credits?

No worries, you can purchase additional credits whenever needed. That way, you're always flexible and can continue to take advantage of HubSpot's AI tools.

Why the credit system is good for you

• Cost control

  You only pay for what you use, with no surprises.

• Flexibility

  You can purchase credits tailored exactly to your needs.

• Better customer interactions

  By using AI tools, you improve both the customer experience and the efficiency of your processes.
  
  

How Bright Digital can help you

We understand that implementing (HubSpot) AI tools can be overwhelming. That's why we're ready to guide you through every step of this transformation, starting with inspiration sessions. We support you every step of the way, from analyzing your consumption to advising on data security and governance. We'll also make sure your HubSpot account is set up correctly so you get the most out of Breeze Intelligence and the Customer Agent.

1. Step 1: Inspiration session

   We start with an inspiration session, where we explore with you the possibilities of AI in HubSpot. During this session, we share the latest trends, successes of other companies and best practices. This will help you get a clear picture of how AI can transform your organization. We encourage you to ask questions and share ideas so that together we can discover which AI tools best fit your vision and goals.

    

2. Step 2: Understanding your needs

   After the inspiration session, we dive deeper into your specific needs and goals. We help you analyze your current processes and identify areas where AI can make a significant impact. This starts with a conversation in which we identify your goals and challenges.

    

3. Step 3: Strategic advice

   With a clear picture of your needs, we offer strategic advice on which AI tools are the best fit for your organization. Whether it's data enrichment with Breeze Intelligence, deploying the Customer Agent for customer service, or using smart properties and buyer intent - we'll help you make the right choices. We make sure you not only understand the technology, but also how it can be applied in your specific context.

    

4. Step 4: Implementation and setup

   Successful implementation of AI tools requires careful setup of your HubSpot account. Our team of experts will make sure everything is set up correctly so you get the most out of the available features. We'll guide you through creating smart properties, configuring buyer intent, and optimizing the Customer Agent to ensure it fits seamlessly with your business processes.

Ready to get the most out of your credits and AI tools?

Schedule a call with one of our specialists and find out how you can get the most out of HubSpot's new credit system.