HubSpot automations for marketing teams
Marketing automation ensures your communication is always relevant, leads automatically receive the right follow-up action, and your team spends less time on repetitive tasks. Smart segmentation, lead scoring, and automated nurturing keep marketing and sales in sync, resulting in noticeably higher conversion rates and a much more efficient process.
Examples of automation:
1. Automatic lead nurturing based on behavior and interests.
2. Personalized email flows for leads, customers, and prospects.
3. Lead scoring, which automatically routes warm leads to sales.
4. Automatic segmentation of target groups based on characteristics and behavior.
5. Content journeys tailored to a customer's stage.
HubSpot automations for sales teams
Sales automation brings calm, structure, and speed to your sales process. Automated tasks, notifications, and deal updates ensure nothing is missed, and your team spends less time on administration. This creates clearer priorities, makes follow-up more consistent, and visibly increases your win rates.
Examples of automation:
1. Automatic follow-up tasks when a lead fills out a form or opens an email.
2. Automatic lead qualification based on profile and behavior.
3. Deal updates, notifications, and task assignments without sales representative intervention.
4. Quote flows where documents are automatically sent, reminders, and follow-up.
5. Automatic handover from marketing to sales with a complete customer view.
HubSpot automations for service teams
Service automation ensures faster responses and less pressure on your support team. Automatic ticket distribution, SLA monitoring, and smart follow-up flows create a predictable and professional customer experience. Your team gains greater overview, less repetitive work, and more time for the complex service requests that truly make an impact.
Examples of automation:
1. Automatic ticket routing based on topic, priority, or customer type.
2. SLA monitoring, reminders, and escalations.
3. Automatic customer satisfaction follow-up (CSAT/NPS).
4. Self-service flows: from knowledge base to chatbot.
5. Automatic internal communication between teams for problem cases.
The four benefits of automation
Emails, questions to your service desk, scheduling appointments in the diaries of your consultants: all of these things can be automated. We set up workflows for lead nurturing via email, deploy a smart chatbot to deal with your customer queries and open up your diary so that anyone can schedule an appointment. Things simply cannot get more efficient!
Emails, questions to your service desk, scheduling appointments in the diaries of your consultants: all of these things can be automated. We set up workflows for lead nurturing via email, deploy a smart chatbot to deal with your customer queries and open up your diary so that anyone can schedule an appointment. Things simply cannot get more efficient!
Every action performed by a human being involves risk. Automated actions deliver the same result time and time again, without you having to lift a finger.
Every action performed by a human being involves risk. Automated actions deliver the same result time and time again, without you having to lift a finger.
Each subsequent action flows from team to team in a logical and natural way. Once your marketing team has generated a lead that's ripe for follow-up, it's presented to your sales team straightaway. What's more: your sales team has insight into the same, complete data as your marketing team. That way, everyone involved always knows the exact status of a lead.
Each subsequent action flows from team to team in a logical and natural way. Once your marketing team has generated a lead that's ripe for follow-up, it's presented to your sales team straightaway. What's more: your sales team has insight into the same, complete data as your marketing team. That way, everyone involved always knows the exact status of a lead.
In the end, everything revolves about the way your target audience interacts with your business. Automation enables you to offer perfectly streamlined services to your customers. You can reach out at a time that works for them, via a channel that suits them, to deliver the exact message they were waiting for, all in a fully automated way.
In the end, everything revolves about the way your target audience interacts with your business. Automation enables you to offer perfectly streamlined services to your customers. You can reach out at a time that works for them, via a channel that suits them, to deliver the exact message they were waiting for, all in a fully automated way.
HubSpot Elite partner
Bright as full-service HubSpot partner
Bright Digital is one of the largest global HubSpot Elite Partners and the go-to tech consultancy for companies serious about digital transformation. As a full-service partner, we help organizations operate smarter, grow faster, and become future-proof, all with HubSpot as a powerful foundation.
Our more than 150 consultants and specialists combine strategic insight with deep technological expertise. We advise on how technology can be effectively deployed to achieve business goals and ensure that innovations are truly implemented within the organization: from vision to adoption.
Accreditaties
Officially HubSpot Accredited
At Bright Digital, quality comes first. We are therefore constantly developing the knowledge in our teams. We regularly have this knowledge tested by HubSpot in the form of HubSpot Certificates and HubSpot Accreditations. An Accreditation is a formal recognition from HubSpot that indicates that an organization or team has proven experience and has carried out successful projects in a certain area. Bright Digital has the following HubSpot Accreditations:
