Work more efficiently with automation

Roos en Daan in overleg bij een laptop over HubSpot Automation

Automating processes and repetitive tasks helps you save time, reduces errors, fosters more connection between teams and delivers a better customer experience overall. So what are you waiting for?

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Roos en Daan in overleg bij een laptop over HubSpot Automation

Automation feeds growth

The growth you're looking for can only be achieved when the marketing, sales, service and operations teams at your organisation are perfectly in tune with one another. Automating certain processes leaves less room for error, helps you save time and takes your customer experience to a whole new level.

 

Your customer view, always up to date

Information is often stored in strictly separate silos, without any communication. The main downside to this is that the different elements of your organisation are left without a clear picture of the status of a lead, deal or customer. Automation breaks down these silos and enables data to flow through your organisation in a logical way. This facilitates much better insight and perfect follow-up, from the initial contact on your website to done deals and upsell opportunities.

Improved customer experience
Connection between teams
More efficient way to work

The four benefits of automation

1
Save time

Emails, questions to your service desk, scheduling appointments in the diaries of your consultants: all of these things can be automated. We set up workflows for lead nurturing via email, deploy a smart chatbot to deal with your customer queries and open up your diary so that anyone can schedule an appointment. Things simply cannot get more efficient!

Emails, questions to your service desk, scheduling appointments in the diaries of your consultants: all of these things can be automated. We set up workflows for lead nurturing via email, deploy a smart chatbot to deal with your customer queries and open up your diary so that anyone can schedule an appointment. Things simply cannot get more efficient!

2
Much less susceptible to errors

Every action performed by a human being involves risk. Automated actions deliver the same result time and time again, without you having to lift a finger.

Every action performed by a human being involves risk. Automated actions deliver the same result time and time again, without you having to lift a finger.

3
Connection between teams

Each subsequent action flows from team to team in a logical and natural way. Once your marketing team has generated a lead that's ripe for follow-up, it's presented to your sales team straightaway. What's more: your sales team has insight into the same, complete data as your marketing team. That way, everyone involved always knows the exact status of a lead.

Each subsequent action flows from team to team in a logical and natural way. Once your marketing team has generated a lead that's ripe for follow-up, it's presented to your sales team straightaway. What's more: your sales team has insight into the same, complete data as your marketing team. That way, everyone involved always knows the exact status of a lead.

4
Improved customer experience

In the end, everything revolves about the way your target audience interacts with your business. Automation enables you to offer perfectly streamlined services to your customers. You can reach out at a time that works for them, via a channel that suits them, to deliver the exact message they were waiting for, all in a fully automated way.

In the end, everything revolves about the way your target audience interacts with your business. Automation enables you to offer perfectly streamlined services to your customers. You can reach out at a time that works for them, via a channel that suits them, to deliver the exact message they were waiting for, all in a fully automated way.

Automate your commercial processes using HubSpot

Automation can offer relief and growth at any point of your buyer journey. Looking for an automated ticketing system for your helpdesk? Or want to make sure the right email with the right content slides into your lead's inbox at just the right time? Tell us what you'd like to see happen quicker or better, and we'll automate it for you in HubSpot. We'll deliver a scalable solution based on a uniform strategy with a solid foundation.

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ISMecompany
Esther Nieuwenhuizen, Marketing Team Leader at ISM eCompany

Interactive, efficient and scalable publications

"As a HubSpot client, we decided to bring Bright on board to help us achieve our objective of making our publications more interactive, efficient and scalable. The HubSpot experts at Bright brought a wealth of valuable ideas and creative solutions to the table. We're now able to publish our benchmark reports more quickly, share them more easily, and even use them to generate new leads. We're extremely pleased with the teamwork, expertise and results Bright have delivered."

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