What is on page SEO?
On page SEO is a collective term for all the activities you perform on your website pages to become more findable. For example, on page SEO is about your content, your website structure and internal links, as well as technical aspects such as the speed and mobile-friendliness of your website. This is in contrast to off page SEO, which is all about gathering quality inbound links.
On page SEO factors
The factors that play an important role in optimizing your pages are subject to change. Therefore, it is good to always keep an eye on this.
However, there are some factors that always keep coming back when it comes to optimizing your pages:
- Title tag
- URL
- Body of the text
- Meta description
- Headings (H1, H2, H3)
- The use of media
- The loading speed
- Internal links
- Alt text
With factors such as title tag, URL, body and meta description, it is important to focus on a particular keyword you want a page to be found for.
Then make sure the keyword is located in these parts of your page. Be careful not to do this in a forced way.
On page SEO in HubSpot
HubSpot 's software provides support for SEO. By clicking "optimize" on the left side of the screen in the editor of a page, you open a to-do list that includes everything else you need to do to optimize the page.
Before the to-do list appears, however, you must enter a primary keyword for your page. That way, HubSpot can check for you if this keyword is placed in the right places.
HubSpot's optimization tool checks the following things:
- Whether you have a meta-description, whether it contains your primary keyword and whether it consists of too many characters
- Whether your URL contains your primary keyword.
- Whether your page contains images.
- Whether the images on your page contain alt text.
- Whether the body of the text contains the primary keyword. And whether it is too common.
- Whether the body of the text contains internal links.
Do you still have questions about on page SEO after this article? Ask your question in the live chat at the bottom right of the screen or let us know on LinkedIn.
