HubSpot
HubSpot is the smart inbound software that lets you increase your Marketing, Sales and Service success. Generate more quality leads, bring in more satisfied customers, and build long-term and meaningful relationships with leads and customers. Is HubSpot the right fit for you? Read all about it on this page. We're happy to help you use HubSpot to get the most out of your marketing.
What is HubSpot?
HubSpot is a marketing automation tool based on the inbound method. As a user of the HubSpot platform, you build long-term and meaningful relationships with leads and customers. With Hubspot, marketing, sales and service work together as one well-oiled machine to bring in and keep customers.
Origin & philosophy
Back in 2004, Brian Halligan (now CEO of HubSpot) noticed that traditional marketing tactics such as cold calling, advertising and buying email lists were becoming less and less effective. That same year, his colleague Dharmesh Shah (now CTO of HubSpot) was working on a blog that was growing dramatically against all odds. This trend got both men thinking. Together they put their heads together and came to an important conclusion:
"The modern customer doesn't want to be bothered with ads, unexpected phone calls and emails from senders he or she doesn't know. But wants to be helped at a time that is convenient for him or her."
Why HubSpot?
Out of thousands of marketing tools, we chose HubSpot. But why is it the best choice for you, too? HubSpot's strength lies in three things:
- HubSpot software is extremely intuitive, making it easy and quick to master.
- The HubSpot platform is scalable, making it suitable for SMEs, as well as for large international companies.
- HubSpot is very complete: it includes a marketing hub, a sales hub, a service hub, a free Customer Relationship Management (CRM) and a Web Content Management System (CMS).
It is from this philosophy that the HubSpot platform and inbound marketing methodology were born.
Who is the HubSpot platform for?
Today, the HubSpot platform contains a range of functionalities for three departments within your organization:
- Marketing
- Sales
- Service
In addition, HubSpot has a free CRM that benefits all three of the above departments. HubSpot's vision is for these three departments to work intensively together as one well-oiled inbound machine that solves customer problems like snow in the sun. The ultimate end result: maximally satisfied customers who are promoters of your organization!
HubSpot Marketing
With HubSpot Marketing , you execute your inbound marketing strategy and prove the ROI of marketing. The core of the platform is marketing automation, but HubSpot is so much more than that.
The HubSpot software guides you through the inbound method and helps you with:
Improve website findability
Work with HubSpot to attract more website visitors. HubSpot includes several SEO tools for this, such as on-page SEO analysis a content strategy tool for topic clusters.
Lead generation
Convert visitors to leads using HubSpot. HubSpot offers for lead generation, among other things: landing pages, call to actions and forms with progressive profiling. In addition, HubSpot automates the handling of the download. For example, after downloading a gated content piece, it is possible to redirect leads to a thank you page and send one (or a series of) email(s) afterward.
Lead nurturing
HubSpot supports you to consistently help leads throughout the buying process so that you provide optimal value and build a meaningful relationship. This process is also known as lead nurturing. Build intelligent workflows that allow you to provide leads with step-by-step relevant knowledge via emails, or let leads help themselves thanks to chat bots. HubSpot makes every effort to give you the tools to give leads the best experience in the buying process.
Lead management
Validate and qualify leads and give the Sales team the right prioritization using lead management. Validate, segment and rank leads by specific criteria using lead scoring.
HubSpot Sales
HubSpot Sales empowers your sales team to bring in customers most effectively. Track leads through the sales funnel and only contact warm and validated leads. With HubSpot, you'll see exactly where your leads' pain points and needs lie, so you'll know exactly where to respond.
With HubSpot Sales, you'll always be prepared and strike a real efficiency blow!
Highlights
- Get to know your leads inside out (behavior & interests)
- Automate repetitive sales tasks
- Improve sales efficiency and productivity
- Gain total control of your sales pipeline
- Lower the barrier to contact
HubSpot Service
As you have read, the ultimate goal of inbound marketing is for customers to become promoters of your company. This is where the Service department plays an important role that is often underestimated.
With HubSpot Service, your Support team has the tools to understand customer needs and improve the overall customer experience.
Highlights
- Respond faster & better to customer inquiries
- Improve service team productivity
- Learn from your customers
- Help customers help themselves at their convenience
HubSpot CRM
The HubSpot CRM is the central hub where important information for marketing, sales and service comes together.
Marketing and sales in one funnel
The CRM connects marketing leads with sales opportunities, providing visibility into the joint effort of marketing and sales in increasing revenue and creating one funnel.
360-degree lead and customer view
All lead and customer interactions come together in the CRM. Imagine the value of having information from marketing, sales and service in one place.
That way you have insight at a glance:
- What interests someone: website visits, email clicks, downloads.
- What opportunities there are: deals, sales opportunities, quotations, orders.
- Whether there are issues: tickets, help desk questions.
HubSpot CMS
The HubSpot CMS is a complete and intuitive CMS for building, managing and optimizing a professional website in HubSpot.
With HubSpot's CMS, you can easily create beautiful web pages that attract leads and customers like a magnet. In addition, HubSpot gives you the tools to optimize and customize those pages to the visitor (personalization) for better conversion. Best of all, you don't have to depend on IT to do this.
HubSpot pricing - Start absolutely free
Getting started with HubSpot is completely free! HubSpot's CRM is 100% free, in addition there are free versions of the Marketing, Sales & Service Hub.
For Marketing, Sales and Service, there are 4 types of plans:
- Free - absolutely free
- Starter - for start-up companies or marketing teams
- Professional - for SMEs
- Enterprise - for large companies
Paid plans start at €15 per month. For a full list of pricing and features, please visit HubSpot's pricing page.
Bright Digital: HubSpot Elite Solutions Partner Netherlands
HubSpot does not have an office in the Netherlands. Instead, they rely on a select group of certified HubSpot partners.
Bright Digital is one of these Dutch HubSpot agencies. We are extremely proud to call ourselves HubSpot's Elite Solutions partner!
Read the Bright Digital case study on HubSpot's website.
HubSpot experiences: talk to our customers
Are you curious about ourcustomers' opinions about HubSpot? Ask them yourself! Our customers are happy to share their experiences with HubSpot, and we're happy to introduce you to them so you can hear firsthand how HubSpot contributes to their bottom line.
"Bright is a great asset to our team, they helped us implement HubSpot and have continued to support us afterwards. Their knowledge has been invaluable in helping us build our inbound marketing strategy."
Abbie Bieny,ADAMA
Is HubSpot the right fit for you?
We can well imagine that this question comes up when seeing the many different options available.
That's why we're happy to help you with tailored advice. Bright has been working with HubSpot for many years and we have already helped many national and international clients with inbound marketing, sales and service.
