HUBSPOT CMS DEMO

Hubspot CMS as a growth platform for your website

Your website is no longer a separate channel, but the point where marketing, sales and data come together. Yet many organizations are still working with a CMS that does not support that. Content is separate from your CRM, personalization remains limited and optimization takes unnecessary time.

With HubSpot CMS, you change that. You build an integrated environment where content, data and conversion come together. Everything you do is directly linked to your CRM, allowing you to continuously learn, optimize and personalize.

For your team, this means more speed and control. For your organization, it means a website that actively contributes to growth.

Want to see how that works?

Schedule a HubSpot CMS demo and find out what it brings to your organization.

HUBSPOT CMS DEMO

The 5 benefits of HubSpot CMS for marketers

Are you already working with HubSpot, but your website is built in another CMS (such as Wordpress, Umbraco or Drupal)? Then read on quickly, because these are the 5 reasons to consider choosing HubSpot CMS!

1. HubSpot All-in-one platform

HubSpot CMS provides everything you need for a powerful website, all in one place. Integration with HubSpot CRM and any other Hubs means you have everything you need at your fingertips. From a comprehensive contact database to email workflows and forms. Everything fully integrated and communicating with each other. So this also allows you to set up a successful marketing campaign in no time, completely from one and the same platform.

2. Ease of use in everything you do

Because of HubSpot's simplicity, for example with the drag-and-drop editor, as a marketer you have everything clicked together in no time. Most of the modules you need on a page, such as text, images, columns or videos, you simply drag and drop into your template. You can then edit the content in the same screen. Forms, landing pages, a full blog environment and other templates are also ready to use. You can get started right away, and you don't have to take anything off your hands.

3. Work more efficiently, quickly and easily

HubSpot CMS has now been fully merged into Content Hub, with AI playing a central role in how you develop, manage and optimize content. You work from a single environment where strategy, creation and distribution come together, without separate tools or manual steps.

With AI functionalities, you generate and optimize content directly within the platform, automatically translate pages and tailor content to different audiences. At the same time, features such as personalization via smart content, A/B testing and integrated SEO recommendations ensure that you can make continuous adjustments based on data and behavior. In this way, you not only work faster, but above all more purposefully on growth.

4. Independence from development & IT

The HubSpot CMS allows you to optimize your website yourself and make it more effective. That's good news for you, but also for the developers who can use their knowledge for the "real" IT work (for example, developing beautiful custom modules. That saves a lot of meetings and frustration. HubSpot also takes care of the hosting.

In addition, HubSpot has a large number of data centers worldwide. As a result, HubSpot websites are not only lightning fast, but downtime is virtually non-existent. Also, important security features such as SSL, firewall, CDN and a 24/7 security team are standard.

5. Connect hundreds of apps (no plug-ins)

The extensive HubSpot API enables links and integrations with tools and applications. This allows you to quickly and easily exchange data between HubSpot and external tools. There are hundreds of these tools in the App Marketplace. Think for example of Mailchimp, SurveyMonkey, LinkedIn, Facebook, Salesforce or Exact. Or tools that help you increase conversion on your website such as Justuno, WiserNotify or Drip. With a simple click, you have implemented them in your HubSpot environment. Furthermore, by default and without plugins, you have access to all kinds of features such as website templates, (smart) forms, chatbots and live chats, calls-to-action and so on. Everything to take as much work off your hands as possible and make the work you do even better match your goals.

HubSpot Content Hub

The AI-driven CMS for content management and marketing

The HubSpot Content Hub (formerly HubSpot CMS Hub) is the CMS for content management and marketing. Managing content in multiple tools is a thing of the past. The HubSpot Content Hub provides marketers with one central place for content creation, management and publishing. With advanced tools and a user-friendly interface, you'll quickly create valuable, dynamic content that perfectly aligns with your brand identity and target audience.

HubSpot Elite partner

Bright as a full-service HubSpot partner

Bright Digital is one of the largest global HubSpot Elite Partners and the tech consultancy for companies serious about digital transformation. As a full-service partner, we help organizations operate smarter, grow faster and become future-proof. With HubSpot as a powerful foundation.

Our more than 150 consultants and specialists combine strategic insight with deep technology expertise. We advise on how technology can be effectively deployed to achieve business goals, and ensure that innovations actually land within the organization: from vision to adoption.

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Bright People

The team behind your HubSpot CMS website

Behind every strong HubSpot CMS website is a team that seamlessly brings together design, development and strategy. Our designers and developers work not from separate disciplines, but from a single goal: to build a website that is right in use, performance and conversion, and connects directly to your commercial process.

See the entire team

Teun Rutten

Head of Development & Design

Janneke Romp

Project Manager

Aimane Ben M Hand

Head of AI & Innovation

Diana van Hunen

Team Lead & UI/UX Designer

"Their process for our website redesign was very structured and clear, which gave me peace of mind. Especially because every mockup design was spot on. Bright really listened to our needs and delivered a great looking website with easy to use modules. The final product looks completely new, yet it exactly fits our brand identity. Thanks!"

Dook de Vries, Nmbrs

Financial services

"The knowledge & skill of the experts have allowed us to get much more out of HubSpot than we knew before. In addition, beautiful new web pages were created from the branding. We appreciate Bright's approach: practical, sharp, an eye for detail and also just fun to work with!"

Anouk Minnes, Great Place To Work

Business services

"We had a great experience working with Vet and now Bright Digital. They assisted us in improving our CRM processes, aligning our sales and marketing objectives, and supporting us through a smooth website migration. Their in-depth knowledge of HubSpot was invaluable in optimizing our workflows, increasing efficiency, and ensuring better information flow and collaboration across departments. From start to finish, their team was professional, responsive, and dedicated to delivering high-quality results. I would highly recommend working with them to any business looking to streamline operations and get the most out of HubSpot!"

Antonia Dobreva, Amflow

E-bikes

"In our search for a HubSpot partner who could also take care of the design for our new website, we ended up with Bright. We were immediately convinced by the Bright team, went through the process smoothly, experienced good project management during the process and this was always done in a pleasant way. Above all, we are very satisfied with the end result (our new website) which is the start of a further cooperation with Bright."

Sandra Somford, JASA Packaging Solutions

Manufacturing

"Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented."

Christian Gramkow, Drukwerkdeal.nl

E-commerce

"Reliable, fast turnaround speeds and great listeners. We've migrated the Sales & Marketing teams away from a Microsoft platform. Although we're just at version one, it's already a much better experience overall. Bright Digital helped us map our requirements and implement processes, migrated data from our old system, built a coexistence with our finance and ERP environment, and onboarded the team. The process was smooth, fast, and enjoyable. Highly recommended."

Sander van Dijk, Wajer

yacht building and water sports

What our customers say about us

Klaas shows his colleague Fenna from Bright Digital something on the laptop about HubSpot

Switching from WordPress to HubSpot CMS? Here's what you need to know

In this article, you'll discover why switching to HubSpot CMS not only makes sense, but is also strategically advantageous.

HubSpot vs. WordPress in 2026 | Which CMS choice fits?

The main difference between HubSpot and WordPress is no longer in functionality, but in how you set up your commerce ecosystem.

The 5 building blocks for a successful B2B website

In this article, colleague Marleen lists 5 building blocks that can be used to turn any B2B website into a sustainable lead generation machine.

1. What is the difference between HubSpot CMS and WordPress?

Where WordPress is primarily a content management system, HubSpot CMS is a commercial platform. Everything is linked to your CRM by default, allowing you to directly drive behavior, leads and conversion without separate integrations.

2. What does a HubSpot CMS website cost?

The cost consists of licensing (Content Hub) and development. Depending on your needs, complexity and number of pages, a website is usually between €10,000 and €50,000+. The real value is in what your website generates in pipeline and revenue after that.

3. How long does it take to build a HubSpot Web site?

On average between 6 and 12 weeks, depending on size and complexity. Consider number of pages, custom functionality and integrations.

4. Can you migrate an existing Web site to HubSpot?

Yes, in most cases your existing website can be completely ported over. In doing so, we not only look at design and content, but more importantly, how we can immediately make your website smarter and more effective within HubSpot.

5. What businesses is HubSpot CMS suitable for?

For organizations that are serious about using their website as part of their commercial process. Think B2B companies with growth ambitions, where marketing, sales and data need to come together.

6. Can you build a custom website in HubSpot CMS?

Yes, HubSpot offers full flexibility for custom design and development. You're not stuck with templates, but can build a website that completely aligns with your brand and commercial strategy.