CASE STUDY
Swift implementation of a fully functional HubSpot website
Client challenge
Marketlink Investment Partners challenged Bright Digital with the request to create a new website within six weeks during the summer holidays, due to an upcoming important event. Thanks to the savvy Bright method, we had the site up and running in record time in the HubSpot CMS.
A SOLID Foundation
1. Requirements workshop
During the kick-off, a multidisciplinary team from Bright Digital took note of the objectives, positioning, personas and customer journey. The website had to inspire trust, convince visitors of the company's years of experience and express expertise with a personal touch. Trust is essential in this business.
The blueprint
2. Wireframes
Using FlowMapp, a conceptual representation of the sitemap and corresponding templates were created. For each template, Marktlink Investment Partners provided appropriate content, ideas, images and examples. This extensive input formed the basis for the designs.
"Since we are working with a tight deadline and small website, the wireframe process was easily worked out in FlowMapp. This allowed us to get straight to the core to determine the content for the design."
To life
4. Development
Through excellent coordination between the designer and the developer, the designed templates were quickly equipped with the right modules and functionalities. Shortly after the development phase was completed, all users received HubSpot CMS training to ensure that the filling of all content by Marktlink Investment Partners was as efficient as possible.
Results
Marktlink Investment Partners is very excited about the team effort by Bright Digital. The new website inspires confidence among potential new investors. In fact, a few new clients have been brought in by means of this website already. Meanwhile, Bright Digital has been commissioned to set up lead generation campaigns in order to acquire clients for a new investment fund.
