Search engine marketing

Effective search engine marketing starts with keyword research. Before you optimize pages or advertise on keywords, you want to know which keywords are most important to your goal.

Why search engine marketing?

It is important to know what information your customers are looking for and what search terms they are using. With keyword research, you lay an important foundation for search engine marketing. You will gain insight into the demand, supply and current performance of your website.

Feel free to make an appointment with one of our inbound marketing consultants to learn how we use solid keyword research to lay the foundation for an effective search engine strategy.

On and off page SEO

Once you have a good idea of the keywords you want to be found on, start optimizing your website for your visitors and search engines. There are several activities that will improve your findability. To assess the quality of your website, we take a close look at different aspects, such as the speed and readability of your website. In addition, we analyze the content found on your website. Through on page SEO, we optimize your website for visitors and search engines.

Besides speed, readability and content, we also take into account the authority of your website. The activities that contribute to this are called off page SEO. Together with you, we devise a strategy that will increase the authority of your website.

Google Ads

SEO based on solid keyword research ensures an increase in relevant website visitors. But SEO is and always will be a long-term strategy. If you want to significantly increase this number in the short term, Google Ads is a powerful way to accomplish this.

We help you set up Google Ads campaigns that ensure the right visitors land on your website. Based on analysis and continuous improvement, we help you get the most out of every click.

Feel free to contact one of our inbound marketing consultants to learn how we support you in setting up successful Google Ads campaigns.