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Booking Experts

New HubSpot website for Booking Experts

Custom HubSpot Development
Background information

Booking Experts

Booking Experts is the developer of smart booking software. In addition to this advanced cloud-based platform, they also provide websites and marketing solutions to holiday parks, accommodations and campsites. In the Netherlands, Booking Experts has grown rapidly towards a market-leading position in a short period of time.

 

The question

Challenge

Booking Experts has a pretty big story to tell. In addition to developing software for different customer groups, they also provide websites and marketing services in several countries. A sharp message and navigation throughout their website is hugely important.

In short, it is quite a challenge to create a HubSpot CMS based website in order to serve as a new foundation for the upcoming years. Now let that growth come.

Flexible modules

The website is built with flexible modules. This means that these modules can be used on multiple pages with multiple design settings. This makes the structure of the website efficient, flexible and future-proof.

Bob
"We hit a strike together with the BEX team. The beautiful story of Booking Experts has been translated into a state-of-the-art website that fully exploits all the features of HubSpot CMS."
Bob, Consultant at Bright Digital
The PROCESS

Approach for optimal results

A website project at Bright Digital follows a fixed, balanced step-by-step plan. Throughout the project, the entire team remains involved under the direction of a project manager, ensuring that we achieve the intended goals within scope and budget.

1. Requirements workshop

During the kick-off with our multidisciplinary team, we take note of the strategy, positioning, personas, new requirements and current barriers. During the brainstorm, we outline the contours of the online strategy and determine the objectives, scope, schedule and budget.

2. Development

Our developers create the modules and pages exactly like the delivered designs. Besides developing pages, templates and modules, this phase also includes creating links and integrations. Once everything is in place, it is thoroughly tested and reviewed before moving on to the final testing phase.

3. Testing

During this phase, the website has been fully developed.

The remaining pages are being created and filled. Any improvements found during the testing phase are being resolved and we are preparing everything for the launch.

Based on the request and requirements, while going live, DNS changes are passed on, SEO plans are implemented and external tools such as Google Tag Manager are set up.

4. Go live and grow

Everything settled? Then we flip the switch and the new website can start doing its job.
Ready for growth!

Bright Digital also offers ongoing support and optimisation after going live. In a monthly retainer, we optimise the website based on insights gained from data. By means of Growth Driven Design, the website is continuously being improved.

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