New HubSpot website for Degalux

Custom web design

Unique design for the website to convey the DNA and digital identity.

Functional and flexible

Custom modules for quick and easy creation and modification of new pages.

Focus on user experience

Emphasizing the overall experience through excellent usability and a personal touch.

Background informatiON

Degalux

Degalux is a manufacturer of sunshades with its own factory in Barneveld. Their passion is to help customers enjoy the sun as much as possible because - as they say - it brings happiness to everyone!
Additionally, Degalux is devoted to helping achieve energy neutrality in all buildings and homes across the Netherlands, and are actively contributing to this significant environmental objective. They focus on solar-powered sunshades that meet the highest environmental and social standards.

The question

Challenge

Degalux had a desire to completely overhaul its website, aiming to directly connect with the consumer market. The identity of Degalux as a down-to-earth and professional Barneveld-based company with hardworking individuals had to be maintained, but they also wanted to emphasize the playful and witty communication style. It was time for a fresh design, an improved user experience, and a clear and intuitive navigation flow.

"I had a great experience collaborating with Bright. They thoroughly researched our needs during the initial phase and translated them into a beautiful website with well-structured flows. Janneke expertly guided the entire process from planning to execution. The communication was smooth thanks to short lines of contact, making the experience very pleasant."

Dirk van Soest, Marketing Degalux

1. Requirements workshop

At the kick-off meeting with a multidisciplinary client team, we gather insights into the strategy, positioning, personas, new requirements, and existing challenges. During the brainstorming session, we outline the contours of the online strategy and define the objectives, scope, timeline, and budget.

2. Wireframes

Keeping the right objectives and goals from the workshop in mind, a conceptual representation of the sitemap and corresponding website templates is created using FlowMapp.

Taking into account the desired goals, existing and future content, and the budget, the pages are developed into wireframes. These wireframes are then thoroughly discussed, focusing on content, page objectives, call-to-actions, and website structure.

3. Design

After approval of the wireframes, the design is developed to align with the provided or updated brand guide. Through in-depth analysis of the personas and attentive listening to the client's preferences, we achieve the right look and visual language. This ensures that the design fully embodies your DNA, reflecting it 100%.

4. Development

Our developers create modules and pages in a way that precisely matches the designed layouts. In addition to developing pages, templates, and modules, this phase also involves establishing connections and integrations. Once everything is set up, thorough testing and review take place before it moves on to the final testing phase.

5. Testing

The website has been developed and is now in the finalization stage. The remaining pages are created and filled with content. Any identified areas for improvement during content filling and testing are addressed, and everything is prepared for the go-live.

Upon launch, based on the requirements and preferences, tasks such as DNS changes, implementation of SEO plans, and configuration of external tools like Google Tag Manager are carried out.

6. Go-live & grow

Is everything in order? Then we flip the switch, and the new website can start doing its job.
Ready to grow!

Even after the website goes live, Bright Digital provides continuous support and optimization. Through a monthly retainer, we optimize the website based on insights from data. Using Growth Driven Design, the website continues to evolve and expand.

"It was a delightful experience working with Degalux, brainstorming about the complete picture: from site structure to the focus keywords for each page. This allowed us to immediately enhance the SEO performance from the moment the website went live, building upon the new SEO strategy."

Esmée, SEO-specialist at Bright Digital