New HubSpot website for FuseLogic

New brand guide design

Bright developed a new digital identity for the launch of the website project.

Custom website design

The new brand guide has been translated into a fitting website design.

Functional and flexible

Custom modules for quick and easy creation and modification of new pages.

BACKGROUND information

FuseLogic

Bringing over 15 years of experience, FuseLogic accelerates Identity Management projects. They deliver Identity Management solutions that are faster, easier, and more cost-effective, enabling customers to quickly take control, aligning Identity Management with the pace of business, rather than the other way around.

The question

Challenge

FuseLogic aimed to emphasize their unique selling points more effectively to their audience. This core message needed to be prominently featured on the website, but the existing branding, content, and website structure were obstructing this objective.

Bright Digital took on the challenge of crafting a new digital identity and brand guide, supporting it with compelling content, and creating a fresh website to showcase FuseLogic's unique strengths.

1. Requirements workshop

At the kick-off meeting with a multidisciplinary client team, we gather insights into the strategy, positioning, personas, new requirements, and existing challenges. During the brainstorming session, we outline the contours of the online strategy and define the objectives, scope, timeline, and budget.

2. Wireframes

Keeping the right objectives and goals from the workshop in mind, a conceptual representation of the sitemap and corresponding website templates is created using FlowMapp.

Taking into account the desired goals, existing and future content, and the budget, the pages are developed into wireframes. These wireframes are then thoroughly discussed, focusing on content, page objectives, call-to-actions, and website structure.

3. Design

After approval of the wireframes, the design is developed to align with the provided or updated brand guide. Through in-depth analysis of the personas and attentive listening to the client's preferences, we achieve the right look and visual language. This ensures that the design fully embodies your DNA, reflecting it 100%.

4. Development

Our developers create modules and pages in a way that precisely matches the designed layouts. In addition to developing pages, templates, and modules, this phase also involves establishing connections and integrations. Once everything is set up, thorough testing and review take place before it moves on to the final testing phase.

5. Testing

The website has been developed and is now in the finalization stage. The remaining pages are created and filled with content. Any identified areas for improvement during content filling and testing are addressed, and everything is prepared for the go-live.

Upon launch, based on the requirements and preferences, tasks such as DNS changes, implementation of SEO plans, and configuration of external tools like Google Tag Manager are carried out.

6. Go-live & grow

Is everything in order? Then we flip the switch, and the new website can start doing its job.
Ready to grow!

Even after the website goes live, Bright Digital provides continuous support and optimization. Through a monthly retainer, we optimize the website based on insights from data. Using Growth Driven Design, the website continues to evolve and expand.