CASE STUDY

Increase of 115% in top 3 positions in 1 year for Mattador

For who

Mattador

Expertise

SEO

Approach

The 3 pillars of SEO

To grow organically, Mattador employed all three pillars of SEO.

Technique
First, we made sure to minimize error messages and set up the website properly. For example, we completed the robots.txt, we do a check every month on the indexed pages and make sure images load properly. We also monitor the Core Web Vitals to make sure that the performance of the website is optimal.

Authority
Every month we do qualitative link building with which we manage to obtain good external backlinks in order to grow our authority. We also focus on internal link building and make sure that all visitors can easily find relevant pages.

Content
The content on the website is optimized to better match the visitor's search intent, as well as include the right search terms in the titles and running text. In addition, we write blogs to provide more information about the product and update existing texts on an ongoing basis.

115% increase in top 3 positions

By investing in search term research over the past year and applying it to the right content, we were able to achieve a 115% increase in top 3 positions.

22% increase in number of impressions

Due to a large increase in the number of positions, we managed to get more impressions in Google.

An increase from 17 to 22 in domain authority

By focusing on qualitative link building, we grew domain authority from 17 to 22 in about a year.

With the help of Bright Digital, Mattador has been growing significantly for several years. It's great to be able to work with the people of Bright. What especially appeals to me are the knowledge and skills of the team and their proactive attitude. Both on a strategic and operational level, they come up with a clear vision and help our company grow.

Gooswijn Visscher Owner - Mattador