HubSpot CMS
HubSpot offers a complete and intuitive CMS for building, managing and optimizing a professional website.
What is the HubSpot CMS?
The HubSpot CMS is HubSpot's website Content Management System. With HubSpot's CMS, marketers are able to create, optimize and manage -without dependence on IT- web pages. Web pages that convert optimally and are optimized based on visitor behavior and interest.
Why have a website with HubSpot CMS?
The HubSpot CMS is very complete in terms of functionality and thus easily competes with the most complete CMS systems. HubSpot makes the difference in four areas:
- Self-sufficiency for marketers
- Intuitiveness
- Personalized content
- Synergy of everything under one roof
Self-reliance for marketers
In HubSpot CMS, marketers are not dependent on developers in carrying out their daily work. Creating a new page? How about drag and drop? It couldn't be easier. No rigid templates to hang on to, but in no time creating beautiful pages with exactly the elements the content calls for. Of course in the right house style and within the framework set by the organization.
Intuitiveness
HubSpot software is extremely intuitive and user-friendly, and the CMS is no exception. While building a page, immediately see what the end result will look like. In doing so, add forms, dynamic fields and call-to-actions with ease at the touch of a button.
Personalized content
It's important that content is as close to the individual needs of leads as possible. With a HubSpot website, you offer visitors and leads information that is completely tailored to their profile and/or their behavior.
Customize content by location, status, device, language or any other data in the HubSpot CRM. For example, you offer Sales Qualified Leads a different call-to-action than other visitors. In addition to call-to-actions, you also easily tailor entire blocks of text in your HubSpot website to the individual. For example, ask leads about their biggest challenge and have this challenge literally reflected in the text!
Synergy of everything under one roof
Perhaps the greatest benefit of a website in HubSpot is in the fact that creation, management, monitoring and improvement of all online marketing activities take place in one environment. Whether it's emails, marketing automation, call to actions, social media planning and monitoring, forms or web page creation. Marketers never needlessly switch between a myriad of applications again. Everything is at hand and works in the same, intuitive HubSpot way.
Key CMS functionalities for marketers
Below you can read what the most important CMS functionalities are in marketing.
Curious about the most important technical functionalities? Then continue reading on the page: Key HubSpot CMS functionalities for IT.
Dynamic content
The more personal and relevant marketing is, the more successful it is. One of the reasons segmentation is so important. HubSpot CMS makes it possible to tailor content precisely to the nature of the visitor. Has a lead already downloaded some content? Then show him/her a different call to action, or just as easily adjust the text on the landing page, according to the lead's interests or type of organization.
Adaptive and A/B tests
That conversion is important, we don't have to tell you. Therefore, conversion optimization (CRO) is an important activity to achieve more leads and sales. For this reason, HubSpot CMS (Professional and Enterprise) features two testing options: an A/B test where traffic is split 50/50 between two variants of a page, or an adaptive test where you test up to five variants using Artificial Intelligence!
Build pages with drag and drop
Build templates easily with drag and drop, or customize existing templates. For example, easily add a content block or call-to-action, or adjust the order of content blocks.
Call-to-actions
With call-to-actions you set up the conversion funnels of your website. With just a few clicks, create conversion paths that lead visitors to leads and measure exactly which CTAs work and which do not with A/B or multivariate testing. Create your own button or use an existing design (image).
Forms with progressive profiling
On the one hand, you want to extract as much information as possible from leads, because the more information you have, the better able you are to help and the more successful the lead follow-up will be. But every field on a form increases the barrier to conversion. So it's crucial to strike the right balance here. HubSpot helps you with progressive profiling. With this functionality within forms, you request information in phases. HubSpot knows exactly what information is already known and only requests information that is not yet in the database. This allows you to maintain your conversion rate without having to compromise on the amount of information you request.
Blogs, landing pages & website pages
A blog is slightly different from a standard web page: a blog overview page, category pages, author pages, it's all present by default in HubSpot CMS. A landing page is also a special type of web page. This is where you need to achieve your conversion. That's why HubSpot distinguishes between "normal" web pages and landing pages that must ensure lead generation and lead nurturing. For each landing page you can see exactly how many conversions, new contacts and new customers the page has generated.
Responsive design
We are using more and more devices to surf the web. These devices have a wide variety of screen sizes and screen resolutions. But you don't have to worry about this at all, because HubSpot CMS makes sure your website shines on every device! Designers and developers have extensive tools to determine exactly what happens to the content at each resolution.
Redirects
Page not found! Or the 404 page. One of the most common errors on an average website. With HubSpot, you solve these errors in no time by using a redirect. One at a time, or in bulk using Excel or Google Sheets.
Publishing planning
In strategic content marketing, you plan content ahead. HubSpot supports this with publishing scheduling. Set up a landing page or blog and specify when it should go live and you're done!
Content staging
Website redesigns always involve complexity and lead to repetitive and monotonous tasks on the CMS side. HubSpot makes this work as easy as possible with content staging. In this testing environment, you prepare all pages in the new design and specify which page replaces this content. When all the new pages are completely ready then you replace the old pages (in bulk) with the click of a button!
Multilingualism
Create pages in multiple languages and link them together so your visitors can easily switch between one language and another.
SEO functionalities
HubSpot CMS offers several SEO functionalities by default. Receive concrete improvement suggestions for individual pages, or take your SEO efforts to the next level with topics for strategic SEO. This involves doing thematic SEO research within HubSpot and visually mapping out main topics and related sub-topics for your content strategy. When you create pages for these subtopics you easily link them to the topic and HubSpot tracks the SEO results.
HubSpot CMS pricing
HubSpot's CMS gives you everything you need for a powerful and optimized website. Integrate HubSpot CMS with the free CRM and you have all the ingredients for a successful website marketing machine.
*For the full price list, please refer to HubSpot's pricing page.
