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Last updated: 27/8/2025
HubSpot
4 min

HubSpot Sales Hub

Robin van Tilburg
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HubSpot Sales Hub

HubSpot enables the sales team to bring in customers most effectively. Follow leads through the sales funnel, contact them at the right time and know exactly how to follow up.

Know your leads inside out

Never lose track of leads, prospects, and accounts again and monitor change in behavior automatically.

With HubSpot, you start the follow-up process better prepared because you know:

  • What interests your leads and prospects have.
  • What website pages they're viewing.
  • What they download.
  • What emails they click on.

Automate repetitive tasks

Does manual follow-up take too much time? Then automate part of this process with sales automation! Use personalized email sequences to send leads a series of thoughtful emails and attach a schedule to this that you deem appropriate. Then take over at the right time.

Control the sales funnel

Keep control of your sales pipeline with deal management from HubSpot CRM. Set up your own sales funnel stages without hassle and create new sales opportunities in seconds. Results and activities are automatically logged and immediately visible to you and your team. With HubSpot, you know at all times what actions you have outstanding and their status.

Lower the barrier to contact

Finally, HubSpot lowers the barrier for leads to contact sales associates themselves by using live chat and an appointment booking tool.

Key HubSpot sales functionalities

HubSpot Sales is packed with features to tackle the sales process more effectively while taking work off the hands of the sales team. Below are the most important ones.

CRM integration

The CRM is the foundation for conducting inbound Sales and Marketing. The HubSpot CRM allows your organization to centrally store and manage all valuable customer and lead information.

Read all about the free HubSpot CRM.

Automate lead follow-up

Quality lead follow-up is crucial to the sales process, but it's also very labor intensive. With Sequences in HubSpot, you save a lot of time and are able to scale up the follow-up process effectively.

Automate follow-up leads without becoming impersonal in the process. Easily create a series of specific follow-up emails and decide exactly which leads to include in the process. Easily personalize the emails with any information available, such as the lead's name or the name of the organization.

A Sequence is automatically aborted when a lead responds to your email or books a meeting with you through HubSpot. Are you dealing with a DMU? Then you even have the option to have the Sequence end for everyone within the organization as soon as someone from that specific organization responds to your email.

Sequences allow you to create tasks for yourself or colleagues at any given time. For example, when a lead hasn't responded to two or more emails and it's time to pick up the phone.

360-degree lead and customer profiles

All the contact moments you have with a particular lead or customer, HubSpot puts them into one contact timeline for you. In fact, not only all sales moments can be found here, but also contact moments with Marketing & Service. Think website visits, contact requests, questions and support tickets. This creates a true 360-degree view of both customers and leads.

Deal management

Use HubSpot Sales in conjunction with the CRM for total pipeline control. With HubSpot, you'll know exactly where sales opportunities stand and what the revenue forecast is.

New opportunities to connect

HubSpot gives you new ways to connect with leads and customers. Give leads the ability to speak to you directly through a live chat on the website, or offer them a special link that lets them schedule an appointment directly in your calendar at a time that suits both of you.

Calling through HubSpot and logging phone calls

HubSpot gives you the ability to call leads and customers directly from your browser. Calls are logged directly in the HubSpot CRM, so you always keep track of when follow-ups took place and what was discussed. There is also an option to record calls.

Email templates

With Outlook and Gmail integration, you can easily create email templates for all the emails you regularly send to leads and customers. Open a template directly in Outlook or Gmail, complete the email with the necessary details and send away. It's that simple!

Email tracking

On every email you send, you have the option of email tracking. You will then receive a notification when your lead opens the email or clicks on a link. Your follow-up has never been better timed!

Offers

Use all the data present in the CRM to create a professional quotation in just a few clicks. Define who gets to sign for the quote and HubSpot ensures that quotes never have to be printed or scanned again. Your customer easily puts a legally valid digital signature, even if multiple people need to sign.

HubSpot Sales pricing - start absolutely free

HubSpot offers pricing plans for every Sales team.With the free version, you track email and build profiles of leads in HubSpot's database. Combine Sales Free with HubSpot 's free CRM and you have the ingredients for inbound sales.

As your Service team and ambitions grow, HubSpot grows with you. Choose a package that fits your organization and ambition.

*For the full price list, please refer to HubSpot's pricing page.

 

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