CASE STUDY

Kobots’ journey to a successful marketing and sales strategy with HubSpot

For who

Kobots

Expertise

HubSpot consultancy, HubSpot Onboarding, Digital Marketing

About our client

Kobots is a high-tech company in the collaborative robotics industry. Kobots specializes in developing and selling collaborative robots in the construction industry. The goal is to make life better for workers and increase profitability for companies in the construction industry by providing intelligent and easy-to-use tools. These tools make it easier to utilize their skills, achieve more with less effort and create better working environments with fewer work-related strains and injuries. From its humble origins as a startup to its present stature as a thriving entity that is active on the Danish and international markets, Kobots has remained steadfast in its commitment to creating intelligent cutting robots that anyone in the construction industry can use.

The challenge

Because of Kobots’ growth the importance of strengthening their marketing and sales grew as well. Recognizing the importance of staying ahead of digital trends and market dynamics, Kobots embarked on a strategic partnership with Vet Digital, a move aimed at strengthening their online presence and expanding their reach to potential customers

Our approach

Bright Digital and Kobots entered into a strategic partnership to elevate Kobots' marketing and sales efforts. During the transition to the new digital infrastructure, we ensured a smooth migration of the existing CRM system. Through the adoption of the HubSpot platform, we were able to achieve operational, marketing, and sales efficiencies. With a structured CRM pipeline, Kobots could optimize their sales processes, seize new opportunities, and nurture existing customer relationships. Additionally, we implemented custom dashboards and reports in HubSpot, providing Kobots' team with data-driven insights to make informed decisions.

In addition to the CRM migration and implementation, we launched a series of effective marketing campaigns. Through social media platforms and targeted marketing campaigns, we engaged Kobots' target audience on a deeper level. By using newsletters and visually appealing multimedia content, we strengthened their presence with the target audience and effectively communicated their core values.

The results

The collaboration resulted in significant improvements for Kobots. Thanks to the implementation of HubSpot, the marketing and sales departments can operate more efficiently, and the company has gained better insight into commercial outcomes. The marketing campaigns led to increased brand awareness and engagement. As a result, Kobots was able to not only strengthen its digital presence but also expand its market share and build lasting customer relationships.