Accelerated growth through rebranding and a digital marketing approach
Destin Travel Group, specializing in travel experiences tailored for seniors.
The Destin Travel Group (formerly known as FST Group) has been active in the travel industry for many years. Its origins can be traced back to the family-owned business, Amicitia Reizen, which specializes in travel for seniors. Through a strategic approach of buying and building, Destin has grown into a group that now consists of 6 specialized providers, offering everything from train journeys to luxury air cruises.
Bright Digital helps businesses maximize their marketing potential by applying our proven success formula.
"Bright has been instrumental in assisting us with our repositioning, website, and effective marketing approach. The collaboration continues to exceed our expectations. It is an exciting challenge for both Destin and Bright to constantly innovate in order to better serve our guests.
We find the partnership pleasant and knowledgeable, and we appreciate the guidance we receive in the retainer. It feels like we have gained some valuable additional colleagues, which is a great sign! We look forward to the upcoming months, the successes we will achieve together, and everything that lies ahead!"
Destin Travel's comprehensive approach and innovative strategies have led to remarkable growth in the number of bookings. The number of leads has surpassed all expectations, while the cost per sale has been significantly reduced. Additionally, the cross-selling efforts between different labels have doubled, further boosting our success.