Launch of an online store for an exclusive carpet brand
Mattador, exquisite doormats and custom-made carpets
Mattador is a premium online shop specializing in customized doormats and carpets for both B2C and B2B customers. Located in Genemuiden, the birthplace of the global carpet industry, Mattador was founded in 2018 by twin brothers Gooswijn and Jan Steven Visscher. Since then, it has grown into a thriving online store, offering high-quality products that are tailored to meet the unique needs of its customers.
Bright Digital helps businesses optimize their marketing efforts by applying our proven success formula.
"Bright in combination with HubSpot: highly recommended!
"Our products are of high quality and we were looking for a company that could effectively market them for us. Bright helped us establish a strong position for Mattador and build a true brand. Now, we work on a monthly basis to improve our website and provide our customers with the service that aligns with a premium brand. The inbound marketing approach with the assistance of HubSpot allows us to make great strides. It provides us with better insight into what our customers need, enabling us to quickly respond to those needs."
Mattador utilizes Bright Digital's 'Marketing-as-a-Service' model, which means that the company outsources the majority of its marketing activities to Bright Digital. The partnership between Bright Digital and Mattador has been ongoing for 3 years and was recently extended to the satisfaction of both parties. There is a solid foundation in place that can be expanded into a platform within the carpet industry. Over the past years, both revenue and order values have significantly increased while maintaining gross margin. Mattador's ambition is to grow into the ultimate online brand for custom carpets and further strengthen its product portfolio. Mattador - suits your floor.