--- title: What is a smart call to action (smart CTA)? description: What is a smart CTA Show tailored calls to action by list lifecycle stage device or country in HubSpot. 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Get the most out of your HubSpot license [ Request a portal review ](https://www.brightdigital.com/en/hubspot/portal-review) Bright [![](https://www.brightdigital.com/hubfs/Bright-icons_Over%20ons.svg) About us Who we are and how we work ](https://www.brightdigital.com/en/about-us) [![](https://www.brightdigital.com/hubfs/Bright-icons_HubSpot%20partner.svg) HubSpot partner Bright al HubSpot Elite Partner ](https://www.brightdigital.com/en/hubspot/hubspot-partner) [![](https://www.brightdigital.com/hubfs/Bright-icons_Team.svg) Team Meet our Bright people ](https://www.brightdigital.com/en/team) [![Bright-icons_Alle Hubs](https://www.brightdigital.com/hubfs/Navigation%20icons/Bright-icons_Alle%20Hubs.svg) Awards View our awards ](https://www.brightdigital.com/en/awards) [![Bright-icons_Blog](https://www.brightdigital.com/hubfs/Navigation%20icons/Bright-icons_Blog.svg) Contact ](https://www.brightdigital.com/en/contact) [ HubSpot ](https://www.brightdigital.com/en/hubspot) [ Search ](https://www.brightdigital.com/en/search) ![En](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Bright%20-%20Icons/en.svg) [![](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Bright%20-%20Icons/nl.svg) ](https://www.brightdigital.com/nl/kenniscentrum/smart-call-to-action) [![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright-white.svg) ![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright.svg) ](https://www.brightdigital.com/en/) [ Contact ](https://www.brightdigital.com/en/contact-page) Menu Sluiten Search in website ![](https://www.brightdigital.com/hubfs/Sfeer_NMG_Mandy_1280x550.jpg) [Back to overview ](https://www.brightdigital.com/en/knowledge-center) Last updated: 22/8/2025 [Inbound Marketing](https://www.brightdigital.com/en/knowledge-center/tag/inbound-marketing) 2 min # What is a smart call to action (smart CTA)? ![](https://www.brightdigital.com/hubfs/Bright-email-signature-dont-remove/profile/Robin%20van%20Tilburg.jpg) [ Robin van Tilburg ](https://www.brightdigital.com/en/knowledge-center/author/robin-van-tilburg) Share [mailto:?Subject=Bureau%20Bright%20blog-artikel&Body=https://www.brightdigital.com/en/knowledge-center/smart-call-to-action](mailto:?Subject=Bureau%20Bright%20blog-artikel&Body=https://www.brightdigital.com/en/knowledge-center/smart-call-to-action) # What is a smart call to action (smart CTA)? A [call to action](https://www.brightdigital.com/en/kenniscentrum/call-to-action) is a way for a website visitor to take a desirable action. In addition to creating and measuring a normal CTA, [HubSpot](https://www.brightdigital.com/en/kenniscentrum/what-is-hubspot) also offers the option of a smart call to action. You'll find this functionality in the [Marketing Hub](https://www.brightdigital.com/nl/kenniscentrum/hubspot-marketing) and [HubSpot CMS](https://www.brightdigital.com/en/kenniscentrum/hubspot-cms). Smart call to actions allow you to show visitors specific versions of a call to action based on their attributes. For example, you can choose to make a call to action visible only to contacts who are on a particular list or who are in a particular [lifecycle stage](https://www.brightdigital.com/en/kenniscentrum/lifecycle-stage), for example. You can also choose to show smart calls to actions based on the country the visitor is in (useful if you have CTAs in multiple languages). Or based on the device the visitor is using. For example, you can show a different CTA for people who visit your website using a smartphone. Useful, because that way the CTA is optimized for the smaller screen. ![HubSpot | Smart CTA](https://www.brightdigital.com/hs-fs/hubfs/HubSpot_Smart-CTA.webp?width=600&height=881&name=HubSpot_Smart-CTA.webp)   The image above is from an [article](https://knowledge.hubspot.com/cta-user-guide-v2/how-to-create-a-smart-call-to-action-cta-based-on-a-contacts-list) by HubSpot. In it, you will find a practical explanation of how to create a smart call to action in HubSpot. ## Why a smart CTA? A smart call to action allows you to show a CTA that is even more relevant to the visitor in question, this has a positive impact on the effectiveness of the call to action. The [CTR](https://www.brightdigital.com/en/kenniscentrum/click-through-rate) of good smart CTA is thus higher than normal call to actions and this in turn has a positive influence on your [conversion](https://www.brightdigital.com/en/kenniscentrum/conversion). In other words, [you will bring in more leads](https://www.brightdigital.com/en/kenniscentrum/leadgeneration)! Do you still have questions about [on page SEO](https://www.brightdigital.com/en/kenniscentrum/seo/on-page) after this article? Ask your question in the live chat at the bottom right or let us know via [LinkedIn](https://www.linkedin.com/company/bright-marketing-agency).     [ Back to blog overview ](https://www.brightdigital.com/nl/kenniscentrum) ## Vond je dit artikel interessant? Ontvang 1x per maand dé belangrijkste HubSpot updates in jouw inbox. 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[Aug 27, 2025, 10:55:43 AM ![](https://www.brightdigital.com/hs-fs/hubfs/Bedankt%20afbeelding-1.jpg?width=500&name=Bedankt%20afbeelding-1.jpg) ](https://www.brightdigital.com/en/knowledge-center/a-b-test) [Inbound Marketing](https://www.brightdigital.com/en/knowledge-center/tag/inbound-marketing) ## [What is an A/B test?](https://www.brightdigital.com/en/knowledge-center/a-b-test) [ Robin van Tilburg ](https://www.brightdigital.com/en/knowledge-center/author/robin-van-tilburg) [Aug 15, 2025, 2:52:31 PM ![](https://www.brightdigital.com/hs-fs/hubfs/Sfeer_NMG_Mandy_1280x550.jpg?width=500&name=Sfeer_NMG_Mandy_1280x550.jpg) ](https://www.brightdigital.com/en/knowledge-center/smarketing) [Inbound Marketing](https://www.brightdigital.com/en/knowledge-center/tag/inbound-marketing) ## [What is Smarketing?](https://www.brightdigital.com/en/knowledge-center/smarketing) [ Robin van Tilburg ](https://www.brightdigital.com/en/knowledge-center/author/robin-van-tilburg) [Aug 15, 2025, 2:48:32 PM ![](https://www.brightdigital.com/hs-fs/hubfs/Sfeer_NMG_Mandy_1280x550.jpg?width=500&name=Sfeer_NMG_Mandy_1280x550.jpg) ](https://www.brightdigital.com/en/knowledge-center/conversion-path) [Inbound Marketing](https://www.brightdigital.com/en/knowledge-center/tag/inbound-marketing) ## [What is a conversion path?](https://www.brightdigital.com/en/knowledge-center/conversion-path) [ Robin van Tilburg ](https://www.brightdigital.com/en/knowledge-center/author/robin-van-tilburg) ##### Bright Digital is the partner for companies seeking accelerated growth with HubSpot #### Apeldoorn Vosselmanstraat 300 7311 VV Apeldoorn The Netherlands [+31 85 - 760 81 81](tel:0031%20857608181)  **Nijmegen** Wijchenseweg 102 6538 SX Nijmegen The Netherlands [+31 24 - 212 20 99](tel:0031242122099) #### Amsterdam Prins Bernhardplein 200 1097 JB Amsterdam The Netherlands [+31 85 - 760 81 81](tel:0031%20857608181)  **Copenhagen** Fruebjergvej 3 2100 Copenhagen Denmark [+45 70 60 47 45](tel:004570604745) #### Services [HubSpot platform ](https://www.brightdigital.com/en/hubspot) [HubSpot consultancy ](https://www.brightdigital.com/en/hubspot-consultancy) [HubSpot development ](https://www.brightdigital.com/en/hubspot-websites-and-portals) [Growth services ](https://www.brightdigital.com/en/marketing-sales) #### Bright [About us ](https://www.brightdigital.com/en/about-us) [HubSpot partner ](https://www.brightdigital.com/en/hubspot/hubspot-partner) [Team ](https://www.brightdigital.com/en/team) [![Bureau Bright is Elite Hubspot Partner](https://www.brightdigital.com/hs-fs/hubfs/Bright%20-%20HubSpot%20Website/Footer%20logos/HubSpot-elite-badge-color.webp?width=403&height=277&name=HubSpot-elite-badge-color.webp)](https://ecosystem.hubspot.com/marketplace/solutions/bureau-bright) ![Dutch digital agencies](https://www.brightdigital.com/hubfs/Assest%20nieuwe%20site/dutchdigitalagencies-wit.svg) [![GPTW Certified](https://www.brightdigital.com/hubfs/Bright%20-%20HubSpot%20Website/Footer%20logos/Bright_Digital_NL_English_2025_Certification_Badge.svg) ](https://www.greatplacetowork.nl/certificering/certified/bright-digital) ![Bureau Bright is Google Partner](https://www.brightdigital.com/hs-fs/hubfs/Bright%20Digital%20website/Partner%20logos/Google-partner.png?width=220&height=74&name=Google-partner.png) ![Bureau Bright is Leadinfo Partner](https://www.brightdigital.com/hs-fs/hubfs/bb_theme_images/leadinfo.png?width=220&height=74&name=leadinfo.png) ![FD Gazellen 2022](https://www.brightdigital.com/hubfs/bb_theme_images/FD_gazellen-2024-logo-1.svg) ![FD Gazellen 2022](https://www.brightdigital.com/hs-fs/hubfs/Bright%20-%20HubSpot%20Website/Footer%20logos/Badge-E100-2024-WIT.png?width=220&height=74&name=Badge-E100-2024-WIT.png) © 2023 Bright Digital B.V. 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