--- title: "Inbound 2023: HubSpot spotlights" description: Discover how the Bright Digital colleagues experienced HubSpot Inbound 2023 in this blog. image: https://www.brightdigital.com/hubfs/Imported_Blog_Media/Inbound%202023-1.png --- [ Services ](###) [![Icon_HubSpot_services](https://www.brightdigital.com/hubfs/Icon_HubSpot_services.svg) HUBSPOT SERVICES ](###) [HubSpot implementation ](https://www.brightdigital.com/en/hubspot-consultancy/onboarding) [HubSpot automation ](https://www.brightdigital.com/en/hubspot-consultancy/automation) [HubSpot integrations ](https://www.brightdigital.com/en/hubspot-development/integrations) [HubSpot customization ](https://www.brightdigital.com/en/hubspot-development/crm-customization) [HubSpot training & adoption ](https://www.brightdigital.com/en/hubspot-consultancy/training-adoption) ![Icon_Marketing_services](https://www.brightdigital.com/hubfs/Icon_Marketing_services.svg) GROWTH SERTVICES [Growth strategy ](https://www.brightdigital.com/en/marketing-sales/growth-strategy) [Digital marketing ](https://www.brightdigital.com/en/marketing-sales/digital-marketing) [Marketing automation ](https://www.brightdigital.com/en/marketing-sales/marketing-automation) [Content & design ](https://www.brightdigital.com/en/marketing-sales/content-design) [AI services ](https://www.brightdigital.com/en/ai-services) ![Icon_Website_services](https://www.brightdigital.com/hubfs/Icon_Website_services.svg) WEBSITE SERVICES [HubSpot websites ](https://www.brightdigital.com/en/hubspot-development/websites) [Modules & templates ](https://www.brightdigital.com/en/hubspot-development/custom-modules-templates) [Membership portals ](https://www.brightdigital.com/en/hubspot-websites-and-portals/membership-portal) [Growth-driven design ](https://www.brightdigital.com/en/hubspot-development/growth-driven-design) [![HubSpot portal review](https://25527552.fs1.hubspotusercontent-eu1.net/hubfs/25527552/Britt_PORTRET_750x420.webp.png) ###### Portal review ## Get the most out of your HubSpot licence Free portal review ](https://www.brightdigital.com/en/hubspot/portal-review) [ Cases ](https://www.brightdigital.com/en/cases) [ Industries ](https://www.brightdigital.com/en/industries) Bright Welcome to Bright [About us ](https://www.brightdigital.com/en/about-us) [Team ](https://www.brightdigital.com/en/team) [Contact ](https://www.brightdigital.com/en/contact) HubSpot Elite Partner [HubSpot partner ](https://www.brightdigital.com/en/hubspot/hubspot-partner) [Awards ](https://www.brightdigital.com/en/awards) [![HubSpot portal review](https://www.brightdigital.com/hubfs/Sfeerfoto%20Roos%2c%20Daan%20%7C%201400x800.jpeg) ###### HubSpot ## Get the most out of your HubSpot license Free protal review ](https://www.brightdigital.com/en/hubspot/portal-review) [ Insights ](###) [![icon-brandguide-gradient](https://www.brightdigital.com/hubfs/Bright%20Digital%20-%20Icons%20and%20illustrations/icon-brandguide-gradient.svg) Let us inspire you ](###) [Blog ](https://www.brightdigital.com/en/blog) [HubSpot videos ](https://www.brightdigital.com/en/hubspot-videos) [Knowledge center ](https://www.brightdigital.com/en/knowledge-center) [![HubSpot portal review](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Hero%201280x720/Bright-Hero-1280x720-Roos-Daan.jpg) ###### HubSpot ## Get the most out of your HubSpot license Free portal review ](https://www.brightdigital.com/en/hubspot/portal-review) [ HubSpot ](https://www.brightdigital.com/en/hubspot) ![En](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Bright%20-%20Icons/en.svg) [![](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Bright%20-%20Icons/nl.svg) ](https://www.brightdigital.com/nl/blog/inbound-2023-de-hubspot-highlights) What are you looking for? 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[![Chiel-Bas ten Voorde](https://www.brightdigital.com/hs-fs/hubfs/Bright-email-signature-dont-remove/profile/Chiel-Bas%20ten%20Voorde.jpg?width=60&name=Chiel-Bas%20ten%20Voorde.jpg) Contact ](https://www.brightdigital.com/en/contact-page) [![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright-white.svg) ![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright.svg) ](https://www.brightdigital.com/nl/) [ Contact us ](https://www.brightdigital.com/en/contact) Menu Sluiten [![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright-white.svg) ![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright.svg) ](https://www.brightdigital.com/nl/) [ Contact us ](https://www.brightdigital.com/en/contact) Menu Sluiten [![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright-white.svg) ![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright.svg) ](https://www.brightdigital.com/nl/) [ Contact us ](https://www.brightdigital.com/en/contact) Menu Sluiten Services [![https://248909.fs1.hubspotusercontent-na1.net/hubfs/248909/Icon_HubSpot_services.svg](https://www.brightdigital.com/hubfs/Icon_HubSpot_services.svg) HUBSPOT SERVICES ](###) [HubSpot implementation ](https://www.brightdigital.com/en/hubspot-consultancy/onboarding) [HubSpot automation ](https://www.brightdigital.com/en/hubspot-consultancy/automation) [HubSpot integrations ](https://www.brightdigital.com/en/hubspot-development/integrations) [HubSpot customization ](https://www.brightdigital.com/en/hubspot-development/crm-customization) [HubSpot training & adoption ](https://www.brightdigital.com/en/hubspot-consultancy/training-adoption) ![https://248909.fs1.hubspotusercontent-na1.net/hubfs/248909/Icon_Marketing_services.svg](https://www.brightdigital.com/hubfs/Icon_Marketing_services.svg) GROWTH SERTVICES [Growth strategy ](https://www.brightdigital.com/en/marketing-sales/growth-strategy) [Digital marketing ](https://www.brightdigital.com/en/marketing-sales/digital-marketing) [Marketing automation ](https://www.brightdigital.com/en/marketing-sales/marketing-automation) [Content & design ](https://www.brightdigital.com/en/marketing-sales/content-design) [AI services ](https://www.brightdigital.com/en/ai-services) ![https://248909.fs1.hubspotusercontent-na1.net/hubfs/248909/Icon_Website_services.svg](https://www.brightdigital.com/hubfs/Icon_Website_services.svg) WEBSITE SERVICES [HubSpot websites ](https://www.brightdigital.com/en/hubspot-development/websites) [Modules & templates ](https://www.brightdigital.com/en/hubspot-development/custom-modules-templates) [Membership portals ](https://www.brightdigital.com/en/hubspot-websites-and-portals/membership-portal) [Growth-driven design ](https://www.brightdigital.com/en/hubspot-development/growth-driven-design) [ Cases ](https://www.brightdigital.com/en/cases) [ Industries ](https://www.brightdigital.com/en/industries) Bright Welcome to Bright [About us ](https://www.brightdigital.com/en/about-us) [Team ](https://www.brightdigital.com/en/team) [Contact ](https://www.brightdigital.com/en/contact) HubSpot Elite Partner [HubSpot partner ](https://www.brightdigital.com/en/hubspot/hubspot-partner) [Awards ](https://www.brightdigital.com/en/awards) Insights [![https://248909.fs1.hubspotusercontent-na1.net/hubfs/248909/Bright%20Digital%20-%20Icons%20and%20illustrations/icon-brandguide-gradient.svg](https://www.brightdigital.com/hubfs/Bright%20Digital%20-%20Icons%20and%20illustrations/icon-brandguide-gradient.svg) Let us inspire you ](###) [Blog ](https://www.brightdigital.com/en/blog) [HubSpot videos ](https://www.brightdigital.com/en/hubspot-videos) [Knowledge center ](https://www.brightdigital.com/en/knowledge-center) [ HubSpot ](https://www.brightdigital.com/en/hubspot) [![HubSpot portal review](https://25527552.fs1.hubspotusercontent-eu1.net/hubfs/25527552/Britt_PORTRET_750x420.webp.png) ###### Portal review ## Get the most out of your HubSpot licence Free portal review ](https://www.brightdigital.com/en/hubspot/portal-review) ![En](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Bright%20-%20Icons/en.svg) [![](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Bright%20-%20Icons/nl.svg) ](https://www.brightdigital.com/nl/blog/inbound-2023-de-hubspot-highlights) English [ Zoek ](https://www.brightdigital.com/en/search) [![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright-white.svg) ![Bright-logo](https://www.brightdigital.com/hubfs/Bright_logo/logo-bright.svg) ](https://www.brightdigital.com/nl/) [ Contact us ](https://www.brightdigital.com/en/contact) Menu Sluiten What are you looking for? [ Back to blog overview ](https://www.brightdigital.com/en/blog) ![](https://www.brightdigital.com/hs-fs/hubfs/Imported_Blog_Media/Inbound%202023-1.png?width=1000&name=Inbound%202023-1.png) [HubSpot Inbound](https://www.brightdigital.com/en/blog/tag/hubspot-inbound) [HubSpot AI](https://www.brightdigital.com/en/blog/tag/hubspot-ai) [Inbound 2023](https://www.brightdigital.com/en/blog/tag/inbound-2023) Inbound 2023: HubSpot spotlights 26-08-2024 3 min ![Bright Digital](https://www.brightdigital.com/hs-fs/hubfs/Bright_logo/Bright-Digital-Favicon-Square.png?width=100&name=Bright-Digital-Favicon-Square.png) Bright Digital In this article **On Monday, September 4 2023,  four colleagues and myself embarked on our journey to Boston for HubSpot Inbound 2023. Ellen, Erik, Levi, Twan and I were ready to dive into the world of AI and all the other HubSpot updates that were about to be shared at the conference. Before delving into the serious work, we decided to kick off Monday evening with some group relaxation. We enjoyed the famous lobster roll and some local beers while making plans for the upcoming days. In this blog, I'll take you through our experience.** ![Vet Digital Team HubSpot Inbound 2023](https://www.brightdigital.com/hs-fs/hubfs/Imported_Blog_Media/Vet%20Digital%20Team%20HubSpot%20Inbound%202023.png?width=1794&height=1190&name=Vet%20Digital%20Team%20HubSpot%20Inbound%202023.png) ## Partner Day On Tuesday, we attended HubSpot's Partner Day. The highlight of this day - no, the highlight of this week - was HubSpot AI. This groundbreaking tool offers numerous new opportunities for marketing, sales, and customer service teams. Here's an overview of some of the features it has to offer: | **Marketing Hub** | **Sales Hub** | **Service Hub** | **CMS Hub ** | | --- | --- | --- | --- | | - Content Assistant for landing pages, social media, marketing emails, CTA's, SMS - Image generation - AI Email subject line generation - Social post captions and blog post summaries for social media | - AI Sales forecasts - Forecasting deal health scores - Content Assistant for Gmail, Outlook and mobile  | - AI Chatbots  - Content Assistant for your Inbox - Content Assistant for the knowledge base - Conversation summary report | - AI Website builder - Content Assistant for web pages and blogs  - Image generation - AI generation for social posts in the blog environment - AI blog title generator  | This opened doors to new possibilities for all of us, and we looked forward with anticipation to the days ahead. ## HubSpot Highlights On Wednesday, we attended the official opening of Inbound 2023, where we were inspired by three speakers: Yamini Rangan, the CEO of HubSpot, Andy Pitre, EVP of Product at HubSpot, and Dharmesh Shah, Founder and CTO of HubSpot. During the HubSpot Spotlights and the opening of Inbound '23, the [updates](https://www.youtube.com/watch?v=3D5twhUkmAQ) mentioned above were shared with the world. Additionally, insights were shared, including [the impact of AI](https://www.youtube.com/watch?v=x41YIsPRSDk) and [the potential of generative AI](https://www.youtube.com/watch?v=LSxdUIxYn-8&t=753s). ## Inbound '23: an extraordinary experience On Wednesday and Thursday, each of us attended numerous intriguing sessions. Here's a selection of sessions that we participated in: - Marketing revolution: how to win when everyone is using AI *Neil Patel * - [New Email marketing test ideas and pitfalls to avoid ](https://www.brightdigital.com/en/blog/the-evolution-of-email-marketing)*Jay Schwedelson en Pierce Ujjainwalla * - Build deep CRM customizations to supercharge your business *Jon McLaren en Laurie Qian * - Meet ChatSpot: your AI Powered Sales & Marketing Assistant *Jennifer Stone en Dylan Sellberg* - Things Every HubSpot Admin needs to know *Kyle Jepson* - Brand Boost: LinkedIn Content and creative best practices *Amanda Green* ![HubSpot Inbound 2023 Vet Digital Team fietstour](https://www.brightdigital.com/hs-fs/hubfs/Imported_Blog_Media/HubSpot%20Inbound%202023%20Vet%20Digital%20Team%20fietstour.png?width=876&height=638&name=HubSpot%20Inbound%202023%20Vet%20Digital%20Team%20fietstour.png) But aside from attending sessions at Inbound 2023, we also explored Boston. And we did it in a typical Dutch way: by bike! With beer and tacos in hand, we savored the sights and the beauty of the city along the way.   Artikel delen ## Vond je dit artikel interessant? Ontvang meer inzichten, HubSpot, sales en marketing updates en praktijkvoorbeelden van Bright in je inbox. 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