Marketing automation with HubSpot

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You want to follow up leads smarter, communicate more personally and get a better grip on your pipeline. Without your marketing team getting bogged down in manual work or loose tools. With HubSpot, you automate exactly those moments in the customer journey that make the difference. We help you get marketing automation right: strategically and scalably.

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Marketing automation with HubSpot

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Marketing automation that fits your commercial process

HubSpot Marketing Hub allows you to deploy marketing automation based on behavior, timing and CRM data. Think of nurture campaigns that respond to interest, automatic signals towards sales and lifecycle communication that moves along with where someone is in the funnel.

At Bright Digital, we look beyond building workflows. We ensure that marketing automation fits logically into your commercial process and is actually used by your team. That means clear segmentation, reliable data and automations that support your pipeline instead of disrupting it. That way, you get more out of your existing leads, you work more efficiently with sales and growth becomes predictable instead of dependent on separate campaigns.

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Strategy and customer journey

We start with your growth goal, sales process and customer journey. From there, we create a clear automation roadmap with the right journey, content moments, segmentation and lifecycle definitions (lead, MQL, SQL, customer).

Data, tracking and structure in HubSpot

Automation only works with good data. We set up HubSpot tightly with a logical data model, the right properties, AVG-proof tracking and a clear structure for forms, preferences and segmentation.

Flows for your funnel

Then we build workflows and nurture campaigns that fit your funnel. Think onboarding, re-engagement and event follow-up, complemented by sales triggers, routing and automated tasks.

Lead scoring and lead routing

We make sure sales knows exactly which leads are ready for follow-up. With scoring by behavior and profile, clear MQL agreements and automatic assignment, supported by dashboards for marketing and sales.

Optimization, reporting and adoption

Automation is never finished. We help you improve with reporting, flow optimization and A/B testing, plus training and support so your team really works with it and continues to deliver.

Fenna and Klaas colleagues at Bright Digital watch HubSpot on laptops

HubSpot Elite partner

Marketing automation use cases (which we often start with)

Lead nurturing for inbound leads

You download a guide or visit a product page. HubSpot starts a flow that responds to interest, timing and buying stage.

Event marketing automation

From invitation to registration to follow-up to pipeline. Includes reminders, sales alerts, and segmentation by session choice.

Sales follow-up automation

When someone visits your pricing page or returns multiple times, sales is automatically notified or a task is created.

Onboarding after demo or trial

New prospects get step-by-step information and micro-conversions, increasing the likelihood of conversion.

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What is the added value of Bright as a HubSpot partner?

Knowledge & experience in the industry
Full-service client teams focused on technology, data, design and digital marketing
Strategically & tactically experienced consultants
Support in execution: content & design, digital marketing, (web) development
Specialist in optimization of commercial processes
Harnessing the full potential of HubSpot
Increase knowledge of your team

Bright Digital as a full-service HubSpot Partner

Bright Digital is one of the largest global HubSpot Elite Partners and the tech consultancy for companies serious about digital transformation. We combine strategy with technical depth and ensure that HubSpot is not only set up, but actually works within your organization.

You get consultants with HubSpot expertise and commercial experience, who understand exactly what is needed to make marketing and sales work better together. We work with a proven approach to RevOps and growth and always focus on adoption, not just implementation. So we build scalable automation that fits your team, your processes and your growth goals.

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HubSpot implementations

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Reviews

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Enthusiastic experts

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Countries active

"Their process for our website redesign was very structured and clear, which gave me peace of mind. Especially because every mockup design was spot on. Bright really listened to our needs and delivered a great looking website with easy to use modules. The final product looks completely new, yet it exactly fits our brand identity. Thanks!"

Dook de Vries, Nmbrs

Financial services

"The knowledge & skill of the experts have allowed us to get much more out of HubSpot than we knew before. In addition, beautiful new web pages were created from the branding. We appreciate Bright's approach: practical, sharp, an eye for detail and also just fun to work with!"

Anouk Minnes, Great Place To Work

Business services

"We had a great experience working with Vet and now Bright Digital. They assisted us in improving our CRM processes, aligning our sales and marketing objectives, and supporting us through a smooth website migration. Their in-depth knowledge of HubSpot was invaluable in optimizing our workflows, increasing efficiency, and ensuring better information flow and collaboration across departments. From start to finish, their team was professional, responsive, and dedicated to delivering high-quality results. I would highly recommend working with them to any business looking to streamline operations and get the most out of HubSpot!"

Antonia Dobreva, Amflow

E-bikes

"In our search for a HubSpot partner who could also take care of the design for our new website, we ended up with Bright. We were immediately convinced by the Bright team, went through the process smoothly, experienced good project management during the process and this was always done in a pleasant way. Above all, we are very satisfied with the end result (our new website) which is the start of a further cooperation with Bright."

Sandra Somford, JASA Packaging Solutions

Manufacturing

"Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented."

Christian Gramkow, Drukwerkdeal.nl

E-commerce

"Reliable, fast turnaround speeds and great listeners. We've migrated the Sales & Marketing teams away from a Microsoft platform. Although we're just at version one, it's already a much better experience overall. Bright Digital helped us map our requirements and implement processes, migrated data from our old system, built a coexistence with our finance and ERP environment, and onboarded the team. The process was smooth, fast, and enjoyable. Highly recommended."

Sander van Dijk, Wajer

yacht building and water sports

What our customers say about us

Ready to get marketing automation right?

Schedule a session with a HubSpot specialist. Then we'll discuss where you are now, where your opportunities lie, and which automation steps will have the most impact.

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Or send us a message

Chat with us

info@brightdigital.com

Portal review

Get the most out of your HubSpot licence

Marketing automation with HubSpot

Marketing automation with HubSpot

Marketing automation that fits your commercial process

Here's how we help you with marketing automation

HubSpot Elite partner

Marketing automation use cases (which we often start with)

Lead nurturing for inbound leads

Event marketing automation

Sales follow-up automation

Onboarding after demo or trial

What is the added value of Bright as a HubSpot partner?

Bright Digital as a full-service HubSpot Partner

What our customers say about us

Cases

Work we are proud of

Ready to get marketing automation right?

Bright Digital is the go-to partner for companies looking to accelerate growth with HubSpot.

HubSpot services

Growth services

Bright Digital

Insights

Newsletter

Stay connected

Portal review

Get the most out of your HubSpot licence

HubSpot

Get the most out of your HubSpot license

HubSpot

Get the most out of your HubSpot license

Portal review

Get the most out of your HubSpot licence

HubSpot

Get the most out of your HubSpot license

HubSpot

Get the most out of your HubSpot license

Portal review

Get the most out of your HubSpot licence

Marketing automation with HubSpot

Marketing automation with HubSpot

Marketing automation that fits your commercial process

Here's how we help you with marketing automation

HubSpot Elite partner

Marketing automation use cases (which we often start with)

Lead nurturing for inbound leads

Event marketing automation

Sales follow-up automation

Onboarding after demo or trial

What is the added value of Bright as a HubSpot partner?

Bright Digital as a full-service HubSpot Partner

What our customers say about us

Cases

Work we are proud of

Ready to get marketing automation right?

Bright Digital is the go-to partner for companies looking to accelerate growth with HubSpot.

HubSpot services

Growth services

Bright Digital

Insights

Newsletter

Stay connected