Transition from outbound to inbound
Boon Edam, a global success story
Boon Edam, a leading global force in the realm of revolving doors (also known as turnstile doors) and cutting-edge secure access solutions, empowers individuals worldwide to have complete control over who enters and who is kept out. Despite its remarkable success, Boon Edam was still in the early stages of its digital marketing journey. Recognizing the diminishing effectiveness of traditional marketing, Henk Goede, the astute marketing manager, became the industry trailblazer, foreseeing the future of inbound marketing. Seeking a partner to spearhead and refine this transition, Bright undertook the monumental task of igniting this transformative revolution.