Automated email validation
EclecticIQ uses NeverBounce to validate email addresses, ensuring that they only send marketing emails to contacts with valid email addresses. As the name suggests, this prevents an unnecessarily high bounce rate.
NeverBounce allows you to validate an email address via its API. In the response, it indicates whether the email address is valid.
We have implemented a workflow where all contacts with an email address are added. Then, using a coded action, we call the NeverBounce API.
The response from NeverBounce is then returned to the workflow and stored in a contact property using a 'copy property action.'
Thanks to this functionality, EclecticIQ can easily filter out all contacts with an invalid email address from their mailing lists, preventing the unnecessary increase in bounce rates and ensuring high-quality email delivery.