HubSpot Marketing Hub
With HubSpot, you effectively execute your inbound marketing strategy and prove the positive ROI of your marketing campaigns.
HubSpot Inbound Marketing software
HubSpot marketing software supports you in line with the inbound method and helps you with:
- Findability
Work on attracting more website visitors. - Lead generation
Convert these visitors to leads. - Lead nurturing.
Help these leads in the buying process so they get warmer. - Lead management
Turn warm leads into happy customers. - Closed loop reporting
Track leads from visitor to order.
1. Findability
Improving findability is step 1 in the inbound marketing journey. If your website doesn't have visitors, you can't generate leads. HubSpot therefore offers a range of functionalities that ensure your website becomes more visible.
CMS
To attract more visitors to the website, it must first be in order. That's why HubSpot offers a full CMS that allows marketers to easily create blogs, landing pages, forms and call-to-actions without any technical knowledge.
Hubspot's CMS includes several in-depth features, but one of the most prominent is the ability to offer dynamic content. With this, you as a marketer are able to adjust the content on web pages according to the needs, interests and status of leads. This way, you can dynamically adjust content to, for example, the stage in the buying process or the specific industry a lead is in.
Search Engine Optimization (SEO)
HubSpot also offers various SEO functionalities to improve website findability in Google.
Two prominent SEO features of HubSpot are:
- On page SEO analysis: this receives real-time tips about on page SEO of the page you are writing.
- Topic clusters: this functionality supports you in formulating your SEO content strategy. Here you distinguish between pillar pages (most important SEO pages) and topic pages (long tail) that deepen the pillar page.
Social Media
Building a community and engaging in conversations with your target audience is important for success in inbound marketing. That's why HubSpot offers social media planning and social media monitoring functionalities, among others.
With HubSpot, you plan all social posts in a thoughtful way and connect them to a campaign to create one integrated campaign image.
2. Lead generation
Converting visitors to leads isn't easy. That's why HubSpot offers marketers the tools that make their lives easier. Think of lead generation as landing pages, thank you pages, CTAs and forms.
Call to actions/h3>
You don't have to be a designer to create beautiful call to actions in HubSpot. You place them under blog articles or website pages with the click of a button. The click through rate (CTR) of each CTA is tracked, so you can evaluate what works well and what doesn't.
Landing pages
Creating landing pages can be an intensive job. HubSpot makes this as easy as possible. It's even possible to customize landing pages based on lead behavior or status.
Forms
Forms make or break a landing page. The more fields, the higher the barrier to completion becomes. This is where HubSpot has found a solution: progressive profiling. This allows you to request information in phases so that leads are not overwhelmed with form fields.
3. Lead nurturing
In traditional marketing, follow-up begins immediately after the lead is acquired. In inbound marketing, however, we do it a little differently.
It is important to build a meaningful relationship with leads over time. Trust then grows and you work on the favor factor.
HubSpot helps you do this with lead nurturing functionalities. Using intuitive and graphical workflows, you build thoughtful campaigns that provide your leads with personalized and relevant information over and over again.
4. Lead management
As a marketer, you work together with sales to bring in customers. Therefore, HubSpot offers several functionalities in the area of lead management.
360-degree lead profiles
All information and interactions of leads with your organization are stored in the HubSpot database. Information such as answers to questions and interactions on the website and emails come together in lead profiles. A source of information for Marketing, Sales and (later also) Service.
Lead validation
Leads must meet two criteria: the lead must fit your organization (fit) and give enough signals that they are ready for follow-up (engagement).
The combination of workflows and lead scoring gives you the ability to categorize and prioritize leads. This allows Sales to follow up on leads where they are most likely to succeed. This is not only effective, but also prevents frustration and friction on the lead's side.
5. Closed loop reporting
With closed loop reporting, you track leads up to the point of order and gain insight into what happens to leads in the sales follow-up process. This helps you better understand where the best and worst leads are coming from.
Focus your attention on the best lead sources and build off the worse ones. Analyze the conversion path visitors followed during their buyer journey and learn more about the needs of your buyer persona.
Key inbound marketing features
- Buyer personas
- Call to actions (CTAs)
- Closed loop reporting
- CRM
- Email marketing workflows
- Forms with progressive profiling
- Lead nurturing
- Lead scoring
- Live chat & chat bots
- Marketing automation
- Notification workflows
- SEO, including on page and topic clusters
- Social media planning & monitoring
- Website CMS: blog, landing pages and web pages
HubSpot Marketing pricing
- start absolutely free
HubSpot offers pricing plans for every marketing team. Start absolutely free with HubSpot Marketing Free. With this version, you generate leads and store their activity in the HubSpot database. Combine this with the free HubSpot CRM and you have a jump-start on Inbound Marketing.
As your marketing team and ambitions grow, HubSpot grows with you. Choose a package that fits your organization.
*For the full price list, please refer to HubSpot's pricing page.
