More returns from HubSpot with smart AI applications

2024_Sfeer_RUTGER_NELLEKE_ANDREEA_1500x1024. JPG

AI is now in HubSpot, but in practice, few organizations are really leveraging those capabilities well. As an AI-first HubSpot partner, we help you make AI concrete and working within your existing HubSpot environment. Together, we develop smart applications that directly support marketing, sales and service and demonstrably deliver time and return on investment.

Make an appointment

More returns from HubSpot with smart AI applications

Make an appointment

Make HubSpot AI work for you

In many organizations, CRM lags behind ambitions. Data is incomplete or outdated, insights are underutilized, and teams spend a lot of time daily doing manual work. AI helps get HubSpot back to doing what it was designed to do: centrally supporting your commercial processes.

By cleverly deploying HubSpot AI, you automatically enrich your CRM data, improve the quality of insights and reduce manual maintenance. This creates a single up-to-date customer view that actually helps marketing, sales and service in their daily work.

AI in the daily practice of marketing, sales and service

Marketing

For marketing, this means working faster and more consistently. AI supports the creation, adaptation and personalization of content by target audience and stage in the funnel. Campaigns connect better, without creating additional workload.

Sales

Sales gains better insight into where attention is needed through AI. AI analyzes behavior, interactions and data and helps prioritize leads and deals. Calls are followed up faster and opportunities that previously remained invisible come to the fore.

Service

Within service and customer success, AI helps maintain oversight. Questions are interpreted faster, customer information is automatically summarized and signals for upsell, cross-sell or risk of churn are recognized earlier.

What are the specific capabilities of AI within HubSpot?

AI within HubSpot helps you get more value from your CRM without adding additional tools or complicating processes. The power lies in combining data, context and automation within a single platform.

On the data front, AI supports automatic enrichment, cleansing and interpretation of CRM data. Think of recognizing relevant companies and contacts, filling in missing information and spotting changes that create commercial opportunities.

In day-to-day operations, AI helps to work faster and more consistently. Content can be automatically rewritten, summarized or adapted to different audiences and stages in the funnel. Interactions such as emails, meetings and tickets are analyzed so that teams spend less time on administration and preparation.

On a commercial level, AI supports opportunity recognition and prioritization. Combining behavior, interactions and historical data provides better insight into which leads, deals and customers require attention at that moment. This shifts the focus from manual assessment to targeted action.

Let's meet

HubSpot Elite partner

Why HubSpot AI optimization with bright digital?

Bright Digital is one of the largest global HubSpot Elite Partners and the tech consultancy for companies serious about digital transformation. As a full-service AI-first partner, we help organizations operate smarter, grow faster and become future-proof. With HubSpot as a powerful foundation.

Our more than 150 consultants and specialists combine strategic insight with deep technology expertise. We advise on how technology can be effectively deployed to achieve business goals, and ensure that innovations actually land within the organization: from vision to adoption.

Schedule an appointment

We hooked up Bright Digital to implement HubSpot to properly set up our marketing & sales process. Together we first mapped the whole process and then implemented it in HubSpot. Very nice collaboration with Elles and the rest of team Bright!

Manon van de Molengraft - marketing manager

WELDER

Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented.

Christian Gramkow - Lead CRM

Printingdeal.com

HubSpot has been successfully implemented. Bright has a lot of knowledge and provided us with the necessary support and advice during this implementation. Since the implementation, we have been taking monthly support hours so that we can gain more knowledge about the HubSpot system and also set up campaigns ourselves.

Lianne van Leeuwen - Marketer

Nature's Pride

I started working with Bright this year on a number of important projects. So far, I'm very happy with the collaboration. They have been able to answer all HubSpot questions and solve all the issues I raised. I particularly appreciate their proactivity and going the extra mile in terms of suggesting improvements that go beyond the brief. In addition, they are all really nice people to work with, which is always a plus :)

Alex Vikner - Product Owner Websites & Marketing Ops

EVBox

What our customers say about us