CRM marketing: more impact with customer data and automation

Maximum marketing results thanks to smart CRM use

Your CRM is full of valuable insights. Yet that data remains underutilized in many organizations. With CRM marketing, we turn your customer data into targeted, personalized communication that really delivers. From onboarding to retention and upsell. We help you work smarter, more scalable and more customer-centric.

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Maximum marketing results thanks to smart CRM use

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Here's how we help you get more out of your CRM

We always start from your customer data, your goals and the phase your organization is in. From there we set up your CRM marketing in a smart and scalable way with an eye for your processes, teams and customer experience.

CRM Segmentation Strategy

Based on behavior, characteristics or lifecycle stage, we structure your CRM. We do this by dividing customer groups logically. This allows you to respond with campaigns to the right need at the right time.

Setting up marketing automation flows

We build automated campaigns that align with the customer journey. This eliminates manual work and increases your impact.

Personalization through smart content

With HubSpot, we personalize your content and emails based on behavior, preferences or stage. This makes every message feel relevant, without having to manually adjust everything.

Integration with sales and service processes

We ensure that your marketing flows are well aligned with sales and service. This keeps the customer experience consistent and maximizes your commercial opportunities.

Dashboarding and reporting to continuously optimize

We set up dashboards that give you real-time insight into performance. This allows you to make targeted adjustments and get more value out of your campaigns.

HubSpot Elite partner

Bright as full-service HubSpot partner

Bright Digital is one of the largest global HubSpot Elite Partners and the go-to tech consultancy for companies serious about digital transformation. As a full-service partner, we help organizations operate smarter, grow faster, and become future-proof, all with HubSpot as a powerful foundation.

Our more than 150 consultants and specialists combine strategic insight with deep technological expertise. We advise C-level executives on how technology can be effectively deployed to achieve business goals and ensure that innovations are truly implemented within the organization: from vision to adoption.

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HubSpot implementations

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"Their process for our website redesign was very structured and clear, which gave me peace of mind. Especially because every mockup design was spot on. Bright really listened to our needs and delivered a great looking website with easy to use modules. The final product looks completely new, yet it exactly fits our brand identity. Thanks!"

Dook de Vries, Nmbrs

Financial services

"The knowledge & skill of the experts have allowed us to get much more out of HubSpot than we knew before. In addition, beautiful new web pages were created from the branding. We appreciate Bright's approach: practical, sharp, an eye for detail and also just fun to work with!"

Anouk Minnes, Great Place To Work

Business services

"We had a great experience working with Vet and now Bright Digital. They assisted us in improving our CRM processes, aligning our sales and marketing objectives, and supporting us through a smooth website migration. Their in-depth knowledge of HubSpot was invaluable in optimizing our workflows, increasing efficiency, and ensuring better information flow and collaboration across departments. From start to finish, their team was professional, responsive, and dedicated to delivering high-quality results. I would highly recommend working with them to any business looking to streamline operations and get the most out of HubSpot!"

Antonia Dobreva, Amflow

E-bikes

"In our search for a HubSpot partner who could also take care of the design for our new website, we ended up with Bright. We were immediately convinced by the Bright team, went through the process smoothly, experienced good project management during the process and this was always done in a pleasant way. Above all, we are very satisfied with the end result (our new website) which is the start of a further cooperation with Bright."

Sandra Somford, JASA Packaging Solutions

Manufacturing

"Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented."

Christian Gramkow, Drukwerkdeal.nl

E-commerce

"Reliable, fast turnaround speeds and great listeners. We've migrated the Sales & Marketing teams away from a Microsoft platform. Although we're just at version one, it's already a much better experience overall. Bright Digital helped us map our requirements and implement processes, migrated data from our old system, built a coexistence with our finance and ERP environment, and onboarded the team. The process was smooth, fast, and enjoyable. Highly recommended."

Sander van Dijk, Wajer

yacht building and water sports