HubSpot is the world's first CRM native to OpenAI's DeepResearch model. That means real-time access to current information, insights and trends - right within HubSpot, without having to use external tools or complicated prompts.
For B2B marketing and sales teams, this is a gamechanger. With the new AI connector, you ask a targeted question about your market, audience or customer data, and get a practically actionable answer back within seconds. These are not gimmicks or isolated AI functions, but powerful applications that really help you do your job smarter.
HubSpot's CTO Dharmesh Shah himself calls it "the fastest way to generate insights from both your own CRM data and information from the Internet."
But what exactly can you do with it in practice? We list 7 concrete applications that you can use directly in your HubSpot environment.
1. Find patterns in your new contacts
Analyze new contacts from the past 90 days and let AI recognize patterns in personas, sectors and origin of leads. Use these insights to hone your targeting in HubSpot. This way, you automatically discover which target groups convert best and where they come from.
2. Gebrume sales calls as input for smart follow-up.
Let AI analyze sales calls or notes and summarize which themes and objections often recur. Automatically link content to that, such as blogs or customer case studies in HubSpot. Your follow-up emails connect better and your sales team works more efficiently.
3. Update industry pages with current market information.
Ask AI to look up the latest trends and developments within your industry or region (for example, the manufacturing industry in Germany) and use this to update your website or industry page. You stay current without doing hours of research yourself.
4. Learn from lost deals
Have AI analyze all lost deals from the past 6 months and identify which objections or patterns are common. Use those insights to improve your pitch or sales materials. This will improve your success rate on future deals.
5. Optimize email campaigns with AI feedback
Let AI review your emails and provide tips for better subject lines, tone of voice and CTAs tailored to your buyer personas. Your emails will become more personal and more effective.
6. Plan social posts based on what works
Ask AI what topics and formats are popular on LinkedIn in your industry and use that for your content planning in HubSpot. Less guesswork, more engagement.
7. Build better prospect lists based on your top customers
Let AI analyze your 50 best customers and summarize what features, industries and challenges they share. Use that as a basis to find similar prospects and build segments. Focus your sales efforts on leads with the highest probability of success.
This is just the beginning
The DeepResearch Connector makes AI actionable in a way that really adds value to your work. And that's exactly what we think is important at Bright Digital: technology should help you move forward, not just be "new."
Want to experience this for yourself?
Schedule a no-obligation demo with one of our consultants. We'll show you live how one good question to AI can help you make better choices in marketing, sales or content strategy. We're happy to help you set up smart prompts, AI workflows and dashboards tailored to your HubSpot portal.
