Bright Digital and Six & Flow are joining forces to create a global HubSpot Powerhouse. Together, we’re taking a significant step toward international growth, further strengthening the most prominent global HubSpot network.
After establishing ourselves as leading HubSpot Elite consultancy partners in our respective regions, Bright Digital and Six & Flow are proud to announce we're joining forces to accelerate our shared vision for the future. This partnership brings together two market leaders: Bright Digital, the dominant HubSpot partner in the Benelux, and Six & Flow, a well-established name across the UK, Irish, and Canadian markets.
Strong alliance between forward-thinking HubSpot Elite Partners
Both Bright Digital and Six & Flow are forward-thinking HubSpot Elite Partners with a deep focus on CRM, integrations, revops and AI solutions. By joining forces, we form a powerhouse team of specialists equipped to support midmarket and enterprise organizations in solving complex digital challenges. With a shared focus on strategy, technology, and data-driven growth, we provide clients across the Nordilux region, Canada and UK&I with an even stronger foundation for sustainable digital growth.
Lambert van Asselt, co-founder of Bright Digital: “The HubSpot partner eco-system is moving upmarket, while HubSpot customers need larger partners with the knowledge and experience to solve complex digital challenges. That is why we are very pleased that we can continue our international expansion with Six & Flow, one of the best-known HubSpot partners, to build the global HubSpot tech consultancy partner of the future together.”
Benefits for clients, employees, and HubSpot
This partnership lays the groundwork for future integration under a unified global brand. By sharing knowledge, processes, and technologies, clients will immediately benefit from the increased international reach and expertise this collaboration brings. For clients this means broader expertise, faster innovation, and access to a globally connected team. For employees, the partnership opens up new opportunities: international projects, career growth, and the strength of a shared ecosystem. The merger also directly supports HubSpot’s growth strategy-combining local strength with international scale creates a powerful platform for expanding HubSpot’s footprint among larger organizations.
Richard Wood, founder of Six & Flow:“HubSpot is starting to pull away from the other players in the smart CRM space. The continued move upmarket sees an increased need to solve complex needs, both technically and geographically. With the foundations Bright, Systony and BrixCRM have built over the last 12 months, alongside the amazing team we have at Six & Flow, it’s a perfect fit to continue solving for HubSpot customers. Together, we’re excited to set the standard of what excellence looks like across this new generation of partners.”
Global ambitions
Since launching the Buy & Build strategy - with support from DELTA Equity Partners - Bright Digital has grown to become the largest HubSpot partner in the Benelux. The partnership with Six & Flow marks a key milestone in our mission to expand beyond the Nordilux region. With a clear focus on customer value, international collaboration, and continuous innovation, we continue to build the leading HubSpot partner network in Europe, North America and beyond.
Niels van Aalten, Founder and Managing Partner of DELTA Equity Partners, shares his enthusiasm for the new partnership: "This partnership is a significant step in realizing our ambition to build a global HubSpot Partner Powerhouse. We are super excited that the amazingly talented team at Six & Flow is joining us and look forward to continuing our growth journey together. We truly believe in HubSpot and are keen to support their strategy."
About Bright Digital
Bright Digital is the largest full-service HubSpot Elite Partner in the Benelux. With over 120 specialists, we combine strategic insight with technical expertise to help organizations become future-ready and unlock 360° customer value. As a leading tech consultancy firm, we support businesses in their digital transformation and growth, focusing on integration, automation, and customer-centric strategies.
About Six & Flow
Founded in 2015 in the United Kingdom, and now also located in Ireland, Canada and South Africa, Six & Flow is a fast-growing international growth agency and leading HubSpot Elite Partner. The strength of the agency lies in its team of over 50 experts-a tight-knit group of ambitious specialists who consistently go the extra mile for their clients. Six & Flow offers more than individual consultancy; clients gain access to a collective of talent, creativity, and results-driven expertise focused entirely on driving sustainable growth.
About DELTA Equity Partners
DELTA Equity Partners is a sector - specialized buy & build investor based in the Netherlands. The private equity firm invests in European SME companies in the technology and health sectors with the goal of building the next generation of quality leaders in niche markets. DELTA supports companies by providing knowledge, expertise, and capital to execute their buy & build strategy.
For media inquiries, please contact Lambert van Asselt at +31 6 22476868 / lambert@brightdigital.com or Richard Wood at +44 1895 746425 / rich@sixandflow.com.
