The world of marketing and sales is changing rapidly. And with the introduction of the DeepResearch Connector, HubSpot is taking a new direction together with OpenAI. One that not only saves you time, but above all ensures smarter choices and better content.
Why this is a revolution
Until now, we’ve had two worlds: your CRM full of customer data, and your AI tools outside of it. The HubSpot DeepResearch Connector breaks that divide. Thanks to a direct connection between HubSpot and ChatGPT (via OpenAI’s DeepResearch), you can now ask AI questions that tap into your CRM data and current online sources simultaneously.
In plain language: no more running exports, no more creating separate analyses, no more coming up with complicated AI prompts. You simply ask a question and get actionable insights back, tailored to your business situation.
But wait... HubSpot already had AI, right?
That’s right. HubSpot has been integrating powerful AI features in recent years, such as:
- AI assistants for writing blogs, emails, and social posts
- Auto-generated sales call summaries
- AI-generated subject lines and improved SEO advice
- Chatbots and conversation intelligence
But that AI is mostly within HubSpot itself and is applied to components such as content creation and conversation analysis.
What the DeepResearch Connector adds is an extra layer of intelligence:
- Ask questions that combine multiple data sources
- Complex analyses of leads, customers, industries and performance
- Access to real-time market information and trends from outside
- Answers to strategic questions, not just text suggestions
In short: you don't get separate AI functions, but a smart layer on top of all your data and all the knowledge of the internet. Instantly available, without hassle, fully tailored to your HubSpot account.
What is the Hubspot deep research connector?
The Deep Research Connector is an AI integration in HubSpot that leverages ChatGPT's analytics power and access to real-time Internet data. With it, you can generate in-depth analysis within seconds about:
- Companies or industries you target
- Trends in a specific market
- Competitive insights
- Relevant challenges by target audience
- Themes decision makers are concerned with
And the great thing is: the outcomes are linked directly to your HubSpot records, for example to a contact, company or deal. This turns your CRM into a strategic knowledge center.
Practical examples for marketing & sales
1. Preparing account-based marketing in 5 minutes
Say your marketing team wants to launch an ABM campaign for manufacturing companies in the Eindhoven region. Instead of spending hours Googling, you type:
"What are the biggest challenges currently facing mid-sized manufacturing companies in the Netherlands?"
You immediately get an AI-generated analysis, with current sources, market figures and trends. Ideal as input for content, positioning or sales approach.
2. personalized sales emails with relevant hooks
Your sales colleague has a meeting with a commercial director at a SaaS company. Thanks to the Deep Research Connector, he gets insight into recent news articles, strategic choices of the company and possible pain points with one click. No more generic sales pitch, but a personalized tailored approach.
3. sneller creating content that resonates
Content teams often get asked, "Can we write something about trends in the construction industry?" With the connector, you immediately research what topics are hot, what the competition is publishing, and what decision makers care about. The output: blogs, white papers or landing pages with real impact.
What problem does this solve?
Many organizations have the data available somewhere: in loose tools, in colleagues' heads or scattered across the Internet. But that information is often:
- Fragmented and time-consuming to find
- Outdated by the time you've sorted it out
- Not directly applicable in your commercial process
The HubSpot Deep Research Connector solves this by automatically collecting insights, aggregating them and making them immediately available in the places where you work: your CRM, your marketing workflows and your sales preparations.
What do you need to get started with it?
The HubSpot DeepResearch Connector currently only works in the web version of ChatGPT, so not (yet) in the mobile app. In addition, a paid ChatGPT subscription is required. Exactly what you need depends on where your company is based:
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For companies in the EU, Switzerland and the UK: you need a ChatGPT Team, Enterprise or Edu subscription.
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For businesses in other regions: any paid subscription will do, such as ChatGPT Plus, Pro, Team, Enterprise or Edu.
Got that taken care of? Then you can login directly to chat.openai.com, activate the DeepResearch Connector and ask questions based on your HubSpot data as well as online resources.
Need help?
As a HubSpot partner, we not only help our customers set up their portal, but especially help them make smart use of it. The Deep Research Connector makes it possible to integrate AI and Internet data directly into your commercial strategy. We help you:
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With implementation and training on usage
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With setting up smart automations (e.g. research triggers for new leads or accounts)
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With the translation of the generated insights into concrete campaigns, sales scripts and content formats.
Wondering what this can do for your team?
Want to find out how you can deploy the Deep Research Connector in your HubSpot environment? Or would you like to see it live in action in one of our portals? Then contact our team or schedule a demo right away.
