--- title: How to set up SPF and DMARC for your email delivery description: Learn how to set up SPF and DMARC to enhance your email delivery. image: https://www.brightdigital.com/hubfs/Featured-Images_0001_SK-Bright-SF250124-36.jpg --- [ Services ](###) [![Icon_HubSpot_services](https://www.brightdigital.com/hubfs/Icon_HubSpot_services.svg) HUBSPOT SERVICES ](###) [HubSpot implementation ](https://www.brightdigital.com/en/hubspot-consultancy/onboarding) [HubSpot automation ](https://www.brightdigital.com/en/hubspot-consultancy/automation) [HubSpot integrations ](https://www.brightdigital.com/en/hubspot-development/integrations) [HubSpot customization ](https://www.brightdigital.com/en/hubspot-development/crm-customization) [HubSpot training & adoption ](https://www.brightdigital.com/en/hubspot-consultancy/training-adoption) ![Icon_Marketing_services](https://www.brightdigital.com/hubfs/Icon_Marketing_services.svg) GROWTH SERTVICES [Growth strategy ](https://www.brightdigital.com/en/marketing-sales/growth-strategy) [Digital marketing ](https://www.brightdigital.com/en/marketing-sales/digital-marketing) [Marketing automation ](https://www.brightdigital.com/en/marketing-sales/marketing-automation) [Content & design ](https://www.brightdigital.com/en/marketing-sales/content-design) [AI services ](https://www.brightdigital.com/en/ai-services) ![Icon_Website_services](https://www.brightdigital.com/hubfs/Icon_Website_services.svg) WEBSITE SERVICES [HubSpot websites ](https://www.brightdigital.com/en/hubspot-development/websites) [Modules & templates ](https://www.brightdigital.com/en/hubspot-development/custom-modules-templates) [Membership portals ](https://www.brightdigital.com/en/hubspot-websites-and-portals/membership-portal) [Growth-driven design ](https://www.brightdigital.com/en/hubspot-development/growth-driven-design) [![HubSpot portal review](https://25527552.fs1.hubspotusercontent-eu1.net/hubfs/25527552/Britt_PORTRET_750x420.webp.png) ###### Portal review ## Get the most out of your HubSpot licence Free portal review ](https://www.brightdigital.com/en/hubspot/portal-review) [ Cases ](https://www.brightdigital.com/en/cases) [ Industries ](https://www.brightdigital.com/en/industries) Bright Welcome to Bright [About us ](https://www.brightdigital.com/en/about-us) [Team ](https://www.brightdigital.com/en/team) [Contact ](https://www.brightdigital.com/en/contact) HubSpot Elite Partner [HubSpot partner ](https://www.brightdigital.com/en/hubspot/hubspot-partner) [Awards ](https://www.brightdigital.com/en/awards) [![HubSpot portal review](https://www.brightdigital.com/hubfs/Sfeerfoto%20Roos%2c%20Daan%20%7C%201400x800.jpeg) ###### HubSpot ## Get the most out of your HubSpot license Free protal review ](https://www.brightdigital.com/en/hubspot/portal-review) [ Insights ](###) [![icon-brandguide-gradient](https://www.brightdigital.com/hubfs/Bright%20Digital%20-%20Icons%20and%20illustrations/icon-brandguide-gradient.svg) Let us inspire you ](###) [Blog ](https://www.brightdigital.com/en/blog) [HubSpot videos ](https://www.brightdigital.com/en/hubspot-videos) [Knowledge center ](https://www.brightdigital.com/en/knowledge-center) [![HubSpot portal review](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Hero%201280x720/Bright-Hero-1280x720-Roos-Daan.jpg) ###### HubSpot ## Get the most out of your HubSpot license Free portal review ](https://www.brightdigital.com/en/hubspot/portal-review) [ HubSpot ](https://www.brightdigital.com/en/hubspot) ![En](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Bright%20-%20Icons/en.svg) [![](https://www.brightdigital.com/hubfs/Bright%20Digital%20website/Bright%20-%20Icons/nl.svg) ](https://www.brightdigital.com/nl/blog/hoe-spf-en-dmarc-instellen-voor-je-e-mailverzending) What are you looking for? 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[ Back to blog overview ](https://www.brightdigital.com/en/blog) ![How to set up SPF and DMARC for your email delivery](https://www.brightdigital.com/hs-fs/hubfs/Featured-Images_0001_SK-Bright-SF250124-36.jpg?width=1000&name=Featured-Images_0001_SK-Bright-SF250124-36.jpg) [Digital marketing](https://www.brightdigital.com/en/blog/tag/digital-marketing) How to set up SPF and DMARC for your email delivery 26-08-2024, last updated 11-03-2025 1 min ![Mandy Medanhodžić- Janssen](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) Mandy Medanhodžić- Janssen In this article **Since February 2024, email providers such as Microsoft (Outlook), Google (Gmail), and Yahoo have implemented new regulations to combat spam. This means that additional authentication methods like DKIM, SPF, and DMARC must be implemented for email sending domains to be recognized as legitimate senders and not as spam. It's crucial to set this up correctly; otherwise, your marketing emails may not reach your recipients.** ## The importance of SPF and DMARC in email delivery SPF (Sender Policy Framework) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are essential methods to ensure the authenticity of email senders and combat spam. By configuring these settings correctly, the likelihood of your emails being marked as spam is reduced, allowing them to effectively reach your leads or customers. ## Setting up SPF and DMARC in HubSpot In HubSpot, you can set up SPF and DMARC by navigating to Settings > Tools > Website. Under 'Domain & URLs', you'll find the section for email delivery. Ensure all fields are filled correctly and that the status is green to ensure your emails are securely sent. ## How to fix it if SPF and DMARC are not set up correctly If SPF and DMARC are not set up correctly, you can resolve this by clicking on 'continue domain setup' in HubSpot. Then, you need to provide the necessary information to your email domain administrator for configuration. After that you'll have to check if the status is green to ensure that your emails are delivered correctly. ## Unsubscribe with one click Google and Yahoo also offers the option to unsubscribe with one click starting from February 2024. HubSpot has already implemented this change in the email templates, enabling recipients to unsubscribe easily. Be aware of a potential increase in unsubscribe rates due to this update. ## Assistance with properly setting up Email Sending Domains Need assistance with properly configuring your Email Sending Domains or have other questions? [Feel free to contact us](https://www.brightdigital.com/en/contact-page) at your convenience! Artikel delen ## Vond je dit artikel interessant? Ontvang meer inzichten, HubSpot, sales en marketing updates en praktijkvoorbeelden van Bright in je inbox. 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