What will HubSpot cost in 2026?

HubSpot is a powerful marketing, sales, and service platform that is becoming increasingly popular. But what exactly does HubSpot cost? In addition to a free CRM, HubSpot offers various paid packages to support your customer journey from A to Z. HubSpot uses a flexible pricing model based on the number of users with edit rights (Seats). In this blog, we provide a clear and up-to-date overview of HubSpot prices in 2026, so you know exactly where you stand.

The ‘Seat-based’ pricing model explained

HubSpot charges based on the user type. This makes the platform flexible and scalable, because you only pay for the people who actually actively use and edit the system. HubSpot distinguishes between two types of basic Seats:

View-Only Seats: Free and intended for users who only need insight into the system, but do not need to modify or create anything.
Core Seats: Paid Seats for users who require editing rights in the general CRM database, such as creating workflows, editing templates, or managing data. (Additionally, there are specific Sales and Service Seats for advanced functionalities within those departments).

The fixed monthly entry costs for the Hubs include a number of standard Core Seats. Additional Seats must be purchased separately, and their price depends on the chosen package.

HubSpot Marketing Hub Costs

From chat capabilities to advanced marketing automation, and from social media to AI-driven content creation: you will find it all in the HubSpot Marketing Hub.

Free Marketing Tools: Free
HubSpot Starter: From €20 per month (incl. 1 core seat). Additional core seats: €20 per month.
HubSpot Professional: From €880 per month (incl. 3 core seats). Additional core seats: €45 per month.
HubSpot Enterprise: From €3,300 per month (incl. 5 core seats). Extra core seats: €75 per month.

Want to get started with the HubSpot Marketing Hub? Request a quote!

HubSpot Sales Hub Costs

The HubSpot Sales Hub offers numerous tools to streamline sales processes within your organization, close deals faster, and automate your pipeline.

Free Sales Tools: Free
HubSpot Starter: From €20 per month / per seat.
HubSpot Professional: From €100 per month / per sales seat.
HubSpot Enterprise: From €150 per month / per sales seat.

Want to get started with the HubSpot Sales Hub? Request a quote!

HubSpot Service Hub Costs

Easily answer customer questions, streamline your helpdesk, or survey customer satisfaction with the advanced tools of the HubSpot Service Hub.

Free Service Tools: Free
HubSpot Starter: From €20 per month / per seat.
HubSpot Professional: From €100 per month / per service seat.
HubSpot Enterprise: From €150 per month / per service seat.

Want to get started with the HubSpot Service Hub? Request a quote!

HubSpot Content Hub Costs

While the Marketing Hub focuses on campaigns and lead generation, the Content Hub is the place for managing your website, blogs, and (AI-powered) content creation.

HubSpot Starter: From €20 per month (incl. 1 core seat).
HubSpot Professional: From €490 per month (incl. 3 core seats). Extra core seats: €49 per month.
HubSpot Enterprise: From €1,470 per month (incl. 5 core seats). Extra core seats: €75 per month.

Want to get started with the HubSpot Content Hub? Request a quote!

HubSpot Data Hub (Operations) Costs

For companies that take their data management seriously. With this Hub, you automate business processes, synchronize external apps flawlessly, and ensure a clean, enriched CRM database.

HubSpot Starter: From €20 per month (incl. 1 core seat).
HubSpot Professional: From €790 per month (incl. 1 core seat). Extra core seats: €49 per month.
HubSpot Enterprise: From €1,960 per month (incl. 1 core seat). Extra core seats: €75 per month.

Want to get started with the HubSpot Data Hub? Request a quote!

HubSpot Commerce Hub Costs

Streamline your B2B quoting and invoicing process and manage payments directly from your CRM. (Please note: some payment features of this Hub are sometimes still limited in Europe compared to the US).

Costs: Unlike the other Hubs, the Commerce Hub generally uses a pay-as-you-go model. The basic version is often free to add to your portal, after which you do not pay a fixed monthly fee, but rather a percentage or a fixed amount per successful transaction (processing fees via, for example, Stripe integrations or HubSpot Payments).
HubSpot Professional: from €95 per month
HubSpot Enterprise: from €140 per month

Want to get started with the HubSpot Commerce Hub? Request a quote!

The costs per HubSpot Benefits Bundle

HubSpot Customer Platform
The Customer Platform is the ultimate all-in-one solution for companies that want to seamlessly integrate their marketing, sales, service, content, and business operations. This bundle includes all Hubs and offers a substantial package discount.

HubSpot Starter: From €20 per month (incl. 1 user)
HubSpot Professional: From €1,430 per month (incl. 6 users)
HubSpot Enterprise: From €4,610 per month (incl. 8 users)

Marketing+ Bundle (HubSpot for Marketers) This package combines the Marketing Hub and the Content Hub. With this, you have the powerful toolkit at your fingertips for lead generation, marketing automation, website management, and content strategy.

Marketing+ Professional: From €980 per month (incl. 3 core seats) Extra core seats: €49 per month.
Marketing+ Enterprise: From €3,730 per month (incl. 5 core seats) Extra core seats: €75 per month.

Want to get started with a HubSpot bundle? Request a quote!

Marketing contacts and limits

The costs per package differ not only based on the available tools and seats, but also on the number of marketing contacts. HubSpot offers the standard option to store up to 1 million free non-marketing contacts in the CRM (such as suppliers, partners, and employees). Marketing contacts, the contacts to whom you actually send active marketing campaigns, are limited per package (for example, 2,000 with Pro and 10,000 with Enterprise). Extra marketing contacts naturally entail additional costs.

Have you purchased HubSpot? What do you get?

For the record: for these amounts, you have the HubSpot software with the associated functionalities at your disposal. A huge amount is possible with HubSpot, provided the platform is properly implemented and subsequently utilized optimally. To get the most out of the license, proper HubSpot Onboarding is crucial. During this process, you get HubSpot ready for use: from technical setup and data migration to building templates and setting up your sales pipelines.

After all, simply purchasing the tool is not enough. The platform must become part of your daily routine. A solid strategy is required, your buyer personas must be clear, content must be produced, and workflows must be set up so that leads are efficiently qualified and followed up. All of this requires an investment in time, energy, and resources that goes beyond just the monthly software costs.

HubSpot is part of the investment

In fact, the cost of HubSpot is only a part of the total investment. It is about the complete picture of Inbound Marketing, where the structural generation of value for your customer takes center stage. Once that is up and running, the HubSpot tooling truly shows its full power. Think of the in-depth analytics, the quick switching between marketing and sales, the personalized content, and automatic lead nurturing.

HubSpot works best with the right support and execution. This can be done internally with your own marketing and sales team, or you can outsource parts of it to a certified HubSpot Partner.

Conclusion

HubSpot's pricing structure is transparent and flexible thanks to the Seat-based model. It is also evident that a software license alone is not enough. Do you want to grow structurally as a company and do you believe in the inbound philosophy? Then this investment is more than worth it. Ultimately, it is all about the Return on Investment. The fastest way to find out how HubSpot can accelerate your growth is simply to experience it.

Do you want to get started with HubSpot and are you curious about a tailored proposal? Schedule an introductory meeting with a Bright specialist.