HubSpot UX design | Create ultimate customer journeys

The added value of UX design

collega's Daan en Roos die in het kantoor van Bright Digital staan en een vraag over HubSpot aan elkaar vragen

A smooth user experience contributes to better findability, more interaction and more customers, whether new or returning. Which is to say: a website that performs better. How does your website score?

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The added value of UX design

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Give your lead a top-notch experience

However sleek your website looks and however many flashy videos and interactive elements you've got, visitors still need to be able to find what they're looking for. If not, they'll simply leave in a matter of seconds — and good luck getting them back. An optimal user experience is one of the most important features of your online presence.

Smooth and streamlined

User experience (UX) design is the art of making the experience of your users as smooth as possible. What colour should a button be? What's the best position for it? How big does the CTA need to be? And how many clicks does it take to get to the information people are looking for? UX design is the lubricant in your system: it makes sure everything works flawlessly and visitors leave happy.

5 benefits of user experience design

Customer acquisition

User experience design increases the inflow of new customers by improving their experience.

Customer retention

Customers keep coming back if they've had a great experience. Happy customers are loyal customers.

Findability

Google is extra kind to pages that are really easy to use. In fact, findability is the main parameter this search engine uses to assess your website.

Engagement

Visitors who don't encounter any hitches when using your website feel more engaged with your brand.

Interaction

When visitors to your website easily manage to go where they want to go and find what they want to find, they'll do what you want them to do much sooner.

Accreditaties

Officially HubSpot Accredited

At Bright Digital, quality comes first. We are therefore constantly developing the knowledge in our teams. We regularly have this knowledge tested by HubSpot in the form of HubSpot Certificates and HubSpot Accreditations. An Accreditation is a formal recognition from HubSpot that indicates that an organization or team has proven experience and has carried out successful projects in a certain area. Bright Digital has the following HubSpot Accreditations:

Check our accreditations

“Their process for our website redesign was very structured and clear, which gave me peace of mind. Especially because every mockup design was spot on. Bright really listened to our needs and delivered a great looking website with easy to use modules. The final product looks completely new, yet it exactly fits our brand identity. Thanks!”

Dook de Vries, Nmbrs

Financiële dienstverlening

“De kennis & kunde van de experts hebben ervoor gezorgd dat we veel meer uit HubSpot kunnen halen dan dat we hiervoor wisten. Daarnaast zijn er vanuit de branding prachtige nieuwe webpagina’s gemaakt. We waarderen de aanpak van Bright: praktisch, scherp, oog voor detail en ook gewoon leuk om mee te werken!”

Anouk Minnes, Great Place To Work

Zakelijke dienstverlening

"We had a great experience working with Vet and now Bright Digital. They assisted us in improving our CRM processes, aligning our sales and marketing objectives, and supporting us through a smooth website migration. Their in-depth knowledge of HubSpot was invaluable in optimizing our workflows, increasing efficiency, and ensuring better information flow and collaboration across departments. From start to finish, their team was professional, responsive, and dedicated to delivering high-quality results. I would highly recommend working with them to any business looking to streamline operations and get the most out of HubSpot!"

Antonia Dobreva, Amflow

E-bikes

“In onze zoektocht naar een HubSpot partner die ook het design voor onze nieuwe website voor zijn rekening kon nemen kwamen we uit bij Bright. We waren direct overtuigd van het Bright team, hebben vlot het proces doorlopen, ervaarden goed projectmanagement gedurende het proces en dit verliep altijd op een prettige manier. Bovenal zijn we erg tevreden met het eindresultaat (onze nieuwe website) wat de start is van een verdere samenwerking met Bright.”

Sandra Somford, JASA Packaging Solutions

Manufacturing

“Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented.”

Christian Gramkow, Drukwerkdeal.nl

E-commerce

“Reliable, fast turnaround speeds and great listeners. We've migrated the Sales & Marketing teams away from a Microsoft platform. Although we're just at version one, it's already a much better experience overall. Bright Digital helped us map our requirements and implement processes, migrated data from our old system, built a coexistence with our finance and ERP environment, and onboarded the team. The process was smooth, fast, and enjoyable. Highly recommended.”

Sander van Dijk, Wajer

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