At INBOUND25 in Boston, HubSpot presented one of its most groundbreaking innovations to date: Breeze Studio. A new marketplace full of smart HubSpot agents that can automate, speed up and personalize specific tasks.
For us at Bright Digital, this felt like a tipping point. Whereas previously HubSpot AI was mostly used for isolated applications, such as text generation or data analysis, we now see AI becoming core to how you will use HubSpot. With Breeze Studio, HubSpot is changing from a supporting CRM to a proactive growth engine. The result? A CRM that doesn't just record, but actively thinks and enables commercial acceleration.
The first 13 HubSpot agents in Breeze Studio
During the launch, the first 13 agents were presented, with the promise that this will grow to 60-90 by the end of the year. Here are the first 13 that are already live:
1. ABM Landing Page Agent.
Automatically generates personalized landing pages for specific accounts. Ideal for account-based marketing, where speed and relevance are crucial.
Case study: An account manager creates a page for a top prospect within minutes, complete with logo, relevant cases and call-to-actions.
2. Account Handoff Agent
Everyone knows the problem: crucial information gets lost in account changes. This agent bundles communications, deals, risks and external context into one overview.
Case study: A new CSM starts and sees at a glance all pending deals, sentiment from previous conversations and relevant news items.
3. Account Health Advisor Agent.
Analyzes customer health and advises what actions are needed to maintain or build relationships.
Case study: The agent identifies that interactions with a key customer are declining and recommends a call time, including call openers and a sample email.
4. Blog Research Agent
Always provides marketers with fresh inspiration and first drafts based on trends and keywords.
Case study: A marketer writing about AI in the construction industry receives three angles, outlines and a first draft. Writer's block is a thing of the past.
5. Call Recap Agent
Automatically converts calls into CRM notes and personalized follow-up emails.
Case study: A sales rep completes a demo and immediately receives a summary, including action points and a ready-to-use follow-up email.
6. Company Research Agent
Automatically produces a complete company profile for prospecting.
Case study: An SDR preparing a cold call gets information about the company, the market and recent news items within seconds.
7. Content Personalization Agent
Makes CTAs and landing pages smarter by generating variants for specific audiences.
Case study: A standard white paper CTA is rewritten for industry prospects, leading directly to a higher click rate.
8. Cross-sell/Upsell Agent
Get more value from existing customers by recognizing patterns in CRM data and generating outreach plans.
Case study: The agent sees that customers who have product A often also purchase product B, and recommends how sales can pick this up.
9. Deal Loss Agent
Provides insight into why deals are lost and reveals patterns by segment or vendor.
Case study: The agent discovers that deals in the healthcare industry often fall off on price and recommends emphasizing ROI earlier.
10. Developer Tool Tester Agent
For developers building their own agents or testing integrations. Uses it to check logic, parameters and execution.
Case study: A developer tests whether a data enrichment tool works correctly with HubSpot and receives immediate feedback.
11. Request for Proposal Agent.
Automatically fills RFPs with approved responses from previous documents and HubSpot data.
Case study: A tender comes in and 80% of the questions are filled automatically. Sales only needs to do the nuance and reconciliation.
12. Social Ideation Agent.
Generates ideas for social posts based on trends, seasonal moments and company data.
Case study: In January, the agent suggests content themes around sustainability and current industry trends.
13. Video Clip Search Agent.
Makes reusing video easy by automatically finding relevant clips.
Case study: A clip from an old webinar on AI is retrieved and ready to share, right when AI is trending.
What does this mean strategically for your organization?
The impact of HubSpot Breeze Studio goes beyond efficiency:
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Marketing teams can finally personalize at scale and publish content faster.
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Sales teams discover opportunities previously hidden and follow up calls faster.
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Customer success works proactively with health scores and transfer records, reducing churn.
Strategically, this positions HubSpot as the platform where CRM AI is at the core of commercial growth. While many companies deploy AI tools separately, HubSpot integrates it directly into the CRM ecosystem. That makes all the difference: scalability and reliability are built in.
Conclusion: AI is becoming the core of HubSpot
The launch of HubSpot Breeze Studio during INBOUND25 shows that HubSpot AI is no longer an add-on, but the core of the platform. With the introduction of this first generation of HubSpot agents, HubSpot is setting the tone for the future of CRM: smarter, more personal and much more data-driven.
Want to know how to deploy Breeze Studio smartly in your organization? Then get in touch with us.
