HubSpot Zendesk integration

Do you use Zendesk for service and support, but want to harness the power of HubSpot for marketing, sales and customer management? By linking these two systems, you synchronize contact and organizational data and bring ticket context to your CRM. This allows teams to work with up-to-date data and one shared customer view. Wondering how this integration will benefit your organization? Discover the advantages and possibilities of the HubSpot-Zendesk link.

Getting to know

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Current: Zendesk Sell will cease as of Aug. 31, 2027

Zendesk has announced that Zendesk Sell will be phased out and disappear on Aug. 31, 2027. Until that date, Sell will remain available, with a guided migration path. This is the time to centralize CRM in HubSpot (Sales Hub) and excel service processes in Zendesk, exactly what this integration was designed for.

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Why choose a Zendesk HubSpot integration?

Seamless data transfer

Automatically sync contacts and companies between Zendesk and HubSpot. Optionally add ticket metadata (status, priority, CSAT) to the HubSpot timeline so everyone sees what's going on immediately.

Increased efficiency

No manual importing or duplicate entry. With smart field mapping and clear ownership rules, your CRM stays clean and current, teams spend time on customers instead of data.

Insightful reporting

Combine service indicators (lead time, CSAT, repeat contact) with HubSpot lifecycle and pipeline. This gives you steering information on retention, upsell and the impact of support on growth.

Better customer experience

When marketing, sales and service share the same view, follow-up becomes personal, fast and consistent. Across all channels.

Bright makes it

How does the HubSpot Zendesk integration work?

1. Standard integration

We set up the link via HubSpot App Marketplace/Data Sync, with one- or two-way synchronization for contacts and companies. We set up filters, field mappings and ownership, and make sure ticket context is visible where teams need it. We preferably start with a pilot segment and do a dry run, so that mappings, ownership and deduplication have been validated in practice.

2. Custom integration

Do you have specific processes or additional data fields (e.g. SLAs, custom ticket fields, product labels)? Then we expand with customization via API/middleware. Think of conditional logic, additional objects or enrichment towards reports and automation. Where necessary, we use webhooks and event-driven queues with rate-limit-aware batching, so that SLAs and peak volumes are reliably supported.

Your partner for Zendesk HubSpot integration.

At Bright Digital, we know that seamlessly integrated systems drive clear business growth. Our experts will support you in analyzing your processes, implementing the link and optimizing the collaboration between Zendesk and HubSpot. This way, we ensure that support data, contacts and marketing campaigns are seamlessly connected, increasing your efficiency and accelerating your growth.

Maximum impact with HubSpot

Our specialists not only ensure flawless integration with Zendesk, but also help you leverage HubSpot's full potential. From enriching leads with service signals and automated data to improving customer relationships and making strategic, data-driven decisions. That's how you work smarter, increase customer engagement and drive revenue growth.

What is Bright's added value as a HubSpot partner?

Knowledge & experience in the industry
Full-service client teams focused on technology, data, design and digital marketing
Strategically & tactically experienced consultants
Support in execution: content & design, digital marketing, (web) development
Specialist in optimization of commercial processes
Harnessing the full potential of HubSpot
Increase knowledge of your team

Officially accredited by HubSpot

At Bright Digital, quality is paramount. We are therefore constantly developing the knowledge in our teams. We regularly have this knowledge tested by HubSpot in the form of HubSpot Certificates and HubSpot Accreditations.An Accreditation is a formal recognition from HubSpot indicating that an organization or team has proven experience and has completed successful projects in a particular area. Bright Digital has the following HubSpot accreditations:

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Bradley Zandstra - Senior Marketer

CaseWare

"We hooked up Bright Digital to implement HubSpot to properly set up our marketing & sales process. Together we first mapped the whole process and then implemented it in HubSpot. Very nice cooperation with Elles and the rest of team Bright!"

Manon van de Molengraft - marketing manager

WELDER

Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented.

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Printingdeal.com

I started working with Bright this year on a number of important projects. So far, I'm very happy with the collaboration. They have been able to answer all HubSpot questions and solve all the issues I raised. I particularly appreciate their proactivity and going the extra mile in terms of suggesting improvements that go beyond the brief. In addition, they are all really nice people to work with, which is always a plus :)

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EVBox

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