Website Mattador

New website for Mattador

Custom website with HubSpot CRM


Mattador is a webshop specializing in premium custom-made doormats, serving both B2C and B2B customers. The company is based in Genemuiden, a recognized place in the global carpet industry. Founded in 2018 by twin brothers Gooswijn and Jan Steven Visscher, Mattador has grown into a successful online store.


The question


The owners of Mattador previously operated a webshop, primarily competing on price, but the potential was limited. Mattador identified an opportunity to launch a new brand offering custom-made premium carpets online, in a traditional market where sales mostly occurred through brick-and-mortar stores. Facing this challenge, Mattador sought a full-service partner for strategy, positioning, and the development of a custom webshop. Additionally, there was a need to outsource all online marketing activities.

Flexible modules

The website was custom-built for Mattador, utilizing flexible modules. Since these modules can be used across multiple pages, Mattador can make additions and changes to the website within the designed templates as desired. This ensures that the website is not only consistent and user-friendly but also future-proof.

Gooswijn, Mattador
"Bright in combination with HubSpot: Highly recommended! Our products are of high quality, and we were looking for a partner who could effectively market them for us. Bright helped us establish a strong position for Mattador and build a truly authentic brand. Now, we work on a monthly basis to improve the website, providing our customers with the service befitting our premium brand. The inbound marketing approach with HubSpot enables us to make significant progress. It provides us with better insights into our customers' needs, allowing us to respond quickly and effectively."
Gooswijn Visscher, Owner of Mattador
Teun, Lead developer Bright Digital
"At Mattador, a standard e-commerce implementation wouldn't cut it, but we were absolutely fine with that! We implemented a complex calculator that determines the price based on height, width, and numerous additional variables. Furthermore, we continue to optimize the shop collaboratively with UX and marketing, ensuring we achieve the best possible results."
Teun, Lead developer at Bright Digital

Approach for optimal results

A website project at Bright Digital follows a structured, well-balanced process. Throughout the project, the entire team stays connected under the guidance of a project manager, ensuring that we achieve the agreed-upon goals within scope and budget.

1. Requirements workshop

At the kick-off meeting with a multidisciplinary client team, we gather insights into the strategy, positioning, personas, new requirements, and existing challenges. During the brainstorming session, we outline the contours of the online strategy and define the objectives, scope, timeline, and budget.

2. Wireframes

Keeping the right objectives and goals from the workshop in mind, a conceptual representation of the sitemap and corresponding website templates is created using FlowMapp.

Taking into account the desired goals, existing and future content, and the budget, the pages are developed into wireframes. These wireframes are then thoroughly discussed, focusing on content, page objectives, call-to-actions, and website structure.

3. Design
After approval of the wireframes, the design is developed to align with the provided or updated brand guide. Through in-depth analysis of the personas and attentive listening to the client's preferences, we achieve the right look and visual language. This ensures that the design fully embodies your DNA, reflecting it 100%.
4. Development

Our developers create modules and pages in a way that precisely matches the designed layouts. In addition to developing pages, templates, and modules, this phase also involves establishing connections and integrations. Once everything is set up, thorough testing and review take place before it moves on to the final testing phase.

5. Testing

The website has been developed and is now in the finalization stage. The remaining pages are created and filled with content. Any identified areas for improvement during content filling and testing are addressed, and everything is prepared for the go-live.

Upon launch, based on the requirements and preferences, tasks such as DNS changes, implementation of SEO plans, and configuration of external tools like Google Tag Manager are carried out.

6. Go-live and grow

Is everything in order? Then we flip the switch, and the new website can start doing its job.
Ready to grow!

Even after the website goes live, Bright Digital provides continuous support and optimization. Through a monthly retainer, we optimize the website based on insights from data. Using Growth Driven Design, the website continues to evolve and expand.

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