Social media advertising with HubSpot

Your target audience is on LinkedIn, Instagram and Facebook. But without properly set up data and funnels, paid social continues to shoot with hail. By linking HubSpot to your social advertising, you connect campaigns directly to your CRM. That way you reach the right accounts and decision makers, measure real business impact, and scale campaigns that do convert.

Plan a call

Social media advertising with HubSpot

Plan a call

From Social Ad to CRM pipeline

With HubSpot, you get more out of every ad dollar. You build audiences based on lifecycle stages, intent and fit, while AI helps you create and test content faster. All results are instantly visible in dashboards: from first impression to closed deal. This way, social advertising does not become a cost, but a measurable growth engine for your commercial funnel.

HubSpot WooCommerce integration module 2

Why paid social works so well in conjunction with HubSpot

Smart audience building

Build audiences with first-party data: dynamic lists based on lifecycle stage, behavior, fit scores and intent. Automatically exclude existing customers and link account lists directly to LinkedIn Matched Audiences.

Complete conversion measurement & attribution

With HubSpot, you measure the entire customer journey. From ad click to deal. Link forms, use HubSpot's tracking pixel and analyze with attribution models such as first touch, W-shape or data-driven.

Content creation with ai

Use HubSpot's Content Remix and Breeze to create variations of blogs, case studies or videos. This way you effortlessly test hooks and visuals per channel (LinkedIn, Instagram, Facebook) and discover which message converts best.

Drive campaigns centrally

Control everything from HubSpot: campaigns, assets and goals. Dashboards instantly show CPL, SQL rate and revenue by segment. So you have marketing, sales and results in one view.

Kick-off & data check

We start with a thorough analysis of your current marketing data, CPIs, personas and HubSpot setup. We map out data quality, tracking and lifecycle stages so that the basics are right. From those insights, we determine where the commercial opportunities lie and how to optimally use CRM data for advertising.

Funnel & message

Every successful campaign starts with a clear message. We translate your propositions and customer challenges into a funnel structure with concrete content per phase (from awareness to decision). This keeps the message consistent, relevant and focused on conversion.

Target audiences & channels

Based on CRM segmentation, account lists, intent signals and look-a-likes, we build target groups that truly match your ideal customer profile. We determine the right mix of channels. For B2B usually LinkedIn, supplemented with Meta. We adjust frequency and budget to the phase of the funnel and your growth goals.

Creation & landing pages

Our content and design teams develop compelling ads, visuals and videos based on proven formats and variants. This includes a strong call-to-action and a logical landing page in HubSpot. Everything is tested for relevance, conversion and brand consistency so that every click becomes a step toward pipeline.

Setup & QA

We make sure everything is technically perfect: pixels, tracking, UTM structures and conversion settings. We also check form links, privacy flows and cookie permission. This way we comply with GDPR and you can be sure that all data is measured reliably, without marketing or sales having to worry about data quality.

Run & Learn

Campaigns run in short two-week sprints so we can optimize quickly. We monitor performance daily and report on CTR, CPL, SQL rate and pipeline impact. This iterative approach allows you to continuously learn what works, and keeps the focus on demonstrable commercial growth.

Scale-up

Once the first campaigns prove their value, we scale up. We increase budgets on winning combinations of audience, message and creation, and expand into new segments. With AI support and automations (such as sales alerts) ensure structural growth as a result.

HubSpot Elite partner

Bright as a full-service HubSpot partner

Bright Digital is one of the largest global HubSpot Elite Partners and the tech consultancy for companies serious about digital transformation. As a full-service partner, we help organizations operate smarter, grow faster and become future-proof. With HubSpot as a powerful foundation.

Our more than 150 consultants and specialists combine strategic insight with deep technology expertise. We advise on how technology can be effectively deployed to achieve business goals, and ensure that innovations actually land within the organization: from vision to adoption.

"After a careful selection process, we chose Bright. The team's knowledge and experience, full inbound service concept, creativity and retainer approach appealed to us. Together with Bright's multidisciplinary team we had a new website designed and developed."

Bradley Zandstra - Senior Marketer

CaseWare

"We hooked up Bright Digital to implement HubSpot to properly set up our marketing & sales process. Together we first mapped the whole process and then implemented it in HubSpot. Very nice cooperation with Elles and the rest of team Bright!"

Manon van de Molengraft - marketing manager

WELDER

Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented.

Christian Gramkow - Lead CRM

Printingdeal.com

I started working with Bright this year on a number of important projects. So far, I'm very happy with the collaboration. They have been able to answer all HubSpot questions and solve all the issues I raised. I particularly appreciate their proactivity and going the extra mile in terms of suggesting improvements that go beyond the brief. In addition, they are all really nice people to work with, which is always a plus :)

Alex Vikner - Product Owner Websites & Marketing Ops

EVBox

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