New HubSpot website for Puzzle

Custom design

Unique design for the website to convey the DNA and digital identity.

Focus on ease of use

Creative concept pitch for additional image layers and complement corporate identity.

Functional and flexible

Custom modules to create and modify new pages quickly and easily.

Background information

About the organization

Puzzle is a leading AI-driven ecosystem that supports organizations in delivering exceptional customer experiences. With contact center, digital interaction and workflow management solutions, Puzzle enables companies to interact with customers efficiently and personally.

The challenge

Puzzel faced the challenge of an outdated Web site with too many pages that were inconsistent in style and usability. Due to company growth and a recent rebranding, the old site no longer met the needs.

The goal was a completely redesigned website within HubSpot that was consistent with the new corporate identity and had a modern, fresh look and feel. The website needed to not only be visually appealing, but also function as a powerful lead generation tool.

Our approach

1. Homepage

Clear contact options and customer-focused call-to-actions ensure visitors find what they need quickly, with the right photography we make sure the visitor feels personally addressed. The result is a user-friendly, conversion-oriented page that puts the customer first.

2. Product pages and conversion pages.

We re-evaluated and tweaked the product pages and conversion pages to improve conversion:

Flexible modules in HubSpot that Puzzle itself can reuse on other pages.
Interactive elements, focused on proof.
A customized way of displaying the product portfolio

3. Blog redesign.

The blog section has been redesigned to better match the new design of the website. With the quick read functionality, the blog has become more scannable and readable.

1. Requirements workshop

At the kick-off with a multidisciplinary client team, we take note of the strategy, positioning, personas, new requirements and current barriers. During the brainstorm, we outline the contours of the online strategy and determine the objectives, scope, schedule and budget.

2. Wireframes

With the appropriate goals and requirements from the workshop in mind, a conceptual representation of the sitemap and associated website templates are created using FlowMapp.

With the desired goals, present and future content and budget in mind, the pages are worked out in wireframes. These are then discussed in detail.

Focus here on content, page goals, call-to-actions, content and website structure.

3. Design

After agreement on the wireframes, the design is developed that fits within the supplied or renewed brand guide. By delving deeper into the personas and listening to the client's wishes, we arrive at the right look and form language. This way the design breathes 100% your DNA.

4. Development

Our developers develop the modules and pages so that they are exactly the same as the designs created. In addition to developing pages, templates and modules, this phase also includes creating links and integrations. Once everything is in place, it is extensively tested and reviewed before moving on to the final testing phase.

5. Filling & testing

Meanwhile, the website has been developed and is in the completion phase.

The remaining pages are created and filled. Any areas of improvement found during filling and testing are resolved and we set everything up for going live.

Based on the request and requirements, when going live, DNS changes are passed on, SEO plans are implemented and external tools such as Google Tag Manager are set up, among other things.

6. Live & grow

Everything settled? Then we flip the switch and the new website can start doing its job.

Ready for growth!

Bright Digital also offers ongoing support and optimization after going live. In a monthly retainer, we optimize the website based on insights from data. By means of Growth Driven Design, the website is continued and supplemented.